Susan Christoff

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Bronze - Individuals: prosecution and strategy

Cooley is compelling in several ways: it has a large group of experienced and specialised trademark lawyers; a presence in the Europe and the United States; abundant global expertise and an extensive worldwide network; and robust capabilities across the contentious/non-contentious divide. It also has Brendan Hughes as its firm-wide practice chair and anchor in DC. Hughes has emerged as one of the very best of his generation and is rewarded with wonderful reviews from the market – speaking of his dedication, one source comments: “It is hard to list everything he and his team at Cooley have done to lessen the stress of what has been a very difficult period. From late night and early morning calls to rapid clearance searches and smart advice on filing strategies, Brendan has been phenomenal. Relieving strained in-house resources and providing our business teams with comfort, he has also given valuable advice on promotional and advertising matters.” “Brendan understands that each company is unique and that a one-size-fits-all trademark strategy doesn’t work,” reports another source. “He takes the time to listen and really understands his clients’ businesses, and responds well to changing and growing needs.” His colleague in the capital Susan Christoff also garners glowing notices: “She is excellent at integrating with in-house teams and is a vital sounding board – for example, when considering IP litigation. She understands her clients in terms of business and the nuances of their leadership and internal decision making; she knows, for example, when a mark needs an urgent decision more than absolute certainty and when the opposite is true.” Together the pair manage Bluetooth SIG’s portfolio of 400-plus registrations worldwide, as well as handling licensing, enforcement and disputes for the tech giant. They also act for numerous life sciences entities, including Prolacta Bioscience and Oncorus, whose brands they protect internationally.

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