Scott Lonardo

Partner at Pranger Law PC
Ranked in United States: California
WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Bronze - Individuals: enforcement and litigation

Well-reviewed by in-house counsel and gold-ranked foreign associates, Pranger Law has enduring appeal as an efficiently modelled boutique with dedicated, relationship-focused and experienced lawyers. “Holly Pranger and Gail Nevius Abbas form a wonderful trademark team – one of the finest in the United States. Holly is an outstanding lawyer with amazing connections and Gail is immensely knowledgeable when it comes to prosecution around the globe.” Coming in for special praise, founding partner Holly Pranger is “the consummate professional” and a lawyer who “combines deep subject matter expertise with a pragmatic and business-friendly approach to the law.” Lately, they have been busy with Yanka Industries – doing business as MasterClass – which, following a request for proposal, transferred all its trademark work to them. MasterClass is one of several such clients to have shifted work from prior counsel, contributing to rapid growth at the firm, which continues to build momentum not only in prosecution and strategy but also litigation. Scott Lonardo is the go-to for major trademark and trade dress litigation and anchors the contentious practice.

Scott Lonardo's Profile
Firm Profile

Pranger Law PC is a premier boutique, full-service, IP and advertising law firm. Initially established in 2004 as a trademark practice, Pranger Law has the registration and protection of brands in its DNA and trademark prosecution remains the strongest draw for new clients. With offices in San Francisco, Silicon Valley, Los Angeles and San Diego, Pranger Law provides all aspects of global trademark services to well-known and famous brand owners, the hottest emerging growth companies and famous artists. 

Pranger handles trademark portfolios spanning more than 100 countries and containing many thousands of records as well as enforcement actions, from cease and desist letters to oppositions, cancellations and litigation of trademark rights and claims. While Pranger lawyers often specialise in either prosecution or enforcement, our entire team can do the work of both sides. We believe that knowing how to build and register a portfolio helps you enforce one and vice versa.

Our lawyers and paralegals have experience working in big law firms, but we do not operate like one. Pranger uses a lean staffing model in which the most experienced attorneys give every matter the attention it deserves. All Pranger lawyers have at least 10 years of experience, with most closer to 20 years or more, and they are directly involved with all aspects of our clients’ legal needs. We find that this model, combined with our boutique concentration and competitive rates, enables us to give the best quality and care to our clients and foreign associates.

In the past decade, Pranger has continued to develop its trademark, trade dress and unfair competition litigation practice, which several years ago expanded to include patent and trade secret litigation. With the recent addition of patent prosecution, Pranger Law is now a full-service IP firm, and one of the few full-service IP firms in the world to be certified diverse and to have a woman managing partner. 

Pranger Law has a history of representing some of the most significant disruptive companies, often from trademark filing number one, including Lyft (IPO), TaskRabbit (acquired IKEA), BleacherReport (acquired TimeWarner), Dropcam (acquired Google Nest), KiwiCo, 15Five and Crunchbase. While Pranger Law’s work product regularly appears in due diligence packages for news-worthy rounds of investment and corporate acquisitions, the firm has an equally impressive list of clients, past and present, with well-known or famous marks that have included owners such as Nike, Victoria’s Secret, Eventbrite, LA Gear, Juicy Couture, Reddit, BusinessWire, Sammy Hagar, and Audatex/Solera. It is also one of the few firms that has extensive experience supporting global certification marks, such as Video Electronics Standards Association’s VESA Design certification mark, which appears on many display electronics.

Practice areas

Trademarks – Pranger clears, prosecutes and manages many thousands of trademarks worldwide, with client portfolios spanning more than 100 countries. Enforcement actions range from takedown demands and cease and desist letters, to representing clients before US district courts and the TTAB, as well as managing equivalent matters with our foreign associates around the world.

Copyright – Pranger leverages the comprehensive protections of the US Copyright Act, including statutory damages and attorneys’ fees recovery provisions, to help clients protect rights in software, designs and other protectable works. It is an often-underutilised arrow in an IP quiver. We regularly register and enforce copyrights and use cost-effective takedowns and, when warranted, file lawsuits.

Patent – Pranger can prosecute US and global patent estates in nearly any technical field, and the firm’s litigation department leverages years of patent litigation experience to enforce and defend clients in this area, including successful defences against non-practising entities (also known as ‘patent trolls’).

Litigation – The Pranger litigation team brings big firm training and experience to all IP litigation matters. In this area, Pranger consistently impresses clients with a high-quality work product within a manageable litigation budget. 

Advertising and promotions – Pranger has a rare speciality: offering all aspects of developing, registering and managing the legal requirements necessary to run sweepstakes, contests and consumer calls to action, including requests for user content, coupons, bounce backs and hackathons. In addition to supporting promotions, Pranger reviews and counsels on all aspects of advertising materials.

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