Rebecca Anderson-Smith

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Bronze - Individuals: prosecution and strategy

Mewburn Ellis is a repository of trust for a slew of marquee brand owners, and for good reason. A mainstay of the market for over 150 years – and with one-third of its client relationships exceeding two decades in duration – the group has an unprecedented level of experience not only in IP, but also in the business worlds in which its clients operate. Its 280-strong team – comprised of both trademark attorneys and solicitors and based across five offices in the United Kingdom and Germany – effortlessly resolves every problem that might arise across the trademark lifecycle. On the prosecution front, it has recently been providing advice to Beauty Bay and brand management services to In-N-Out Burger. Acting on the former matter is Jacqueline Pang; while Andy King is involved in the latter. Pang excels on complex multi-jurisdictional trademark and domain name mandates, regularly appears before the UKIPO and sits on the China desk of CITMA. King is a master brand strategist and Brexit authority whose previous career in advertising helps him see briefs from every angle. Also clued up on Brexit and its implications is head of trademarks Kate O’Rourke, who chairs CITMA’s Brexit taskforce. “Kate combines a personable approach with being very switched on. She is hardworking, pragmatic and prominent within the profession; plus, she gives a lot back to the trademark community.” The star trademark attorneys working alongside her include IP director Sofia Arenal and partner Rebecca Anderson-Smith. Arenal can deftly unpick the knots of oppositions proceedings and also has a flair for negotiating settlement agreements. Anderson-Smith’s clients report that “her professionalism and expertise is second to none”. She has an insider’s understanding of registration processes and procedures, having previously spent more than five years as a professional representative at the EUIPO. Captaining the legal services department is solicitor Sean Jauss, who has nimbly traversed the contentious/non-contentious divide for over two decades. His team of six – which includes four solicitors and two paralegals – works hand in glove with the firm’s trademark attorneys to get the right results in disputes.

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