The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise
Gold - Individuals
Just as it does on the patent side, Baker Botts offers a comprehensive suite of trademark-related services; its strength in depth in all areas of IP gives it a significant edge. “It brings impressive resources to the table and provides high-level – and international – expertise no matter what the subject.” Zooming in on the branding, advertising and copyright group brings Elizabeth Rucki into sharp focus as one of the best of her generation – not just in Texas, but in the entire country. One source comments: “Elizabeth is always looking out for us and really puts her clients first. Interacting with her is like communicating with a member of our own team.” Another adds: “She is smart and practical, and has a calm and friendly demeanour. She manages our trademark portfolio and is closely involved in brand creation; I trust Elizabeth and know she is there to help us when we are in a pinch.” Proficient at taking the lead on matters, she also regularly links up with practice leader Paul Reilly, a sought-after counsellor on wide-ranging topics including clearance, corporate rebranding, licensing, prosecution and more. He is also a seasoned litigator whose refined strategic sensibilities serve him well in disputes.