Pål Tonna

Senior partner at Bryn Aarflot AS
Ranked in Norway
WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Recommended - Individuals: prosecution and strategy

In the words of one esteemed peer: “The Bryn Aarflot team is super-easy to work with – you can count on them to be professional, responsive, punctual and decisive in everything they do.” The storied IP firm covers all bases for brand owners; and under the robust leadership of Anne Wildeng, the A-star service quality for which is it known never drops. “She is a profound and friendly lawyer with immense experience and a pragmatic approach, and her fees are super-reasonable too,” enthuses one foreign associate. Colleague Astrid Solberg is “an excellent partner for anything from translations to high-level consultations on Norwegian practice”. Solberg recently successfully resolved opposition proceedings for a prominent food industry company, the owner of one of the country’s most famous marks. For perceptive and business-savvy IP strategies, Trine Greaker Herzog and Pål Tonna are the names to note. Greaker Herzog also acquits herself with distinction in contentious and administrative proceedings; while Tonna’s incredible negotiation skills facilitate smooth coexistence agreements. “Excellent legal knowledge, business acumen and a pragmatic commercial style” make Cecilie Berglund “the perfect IP adviser. Her great sense of humour makes working with her an absolute pleasure too”. All-rounder Celine Varmann Jørgensen is a favourite among domestic and international players alike for her proactive, down-to-earth approach. As testament to her skillset, she recently devised a global IP strategy for a US-Norwegian company in a heavily regulated industry. Telenor has enlisted the talents of Håkon Tysnes Kaasin to manage its portfolio of 1,000-plus registrations worldwide. “He always provides extremely swift, valuable and relevant answers, which gives clients the best possible basis for making decisions.” Tysnes-Kaasin also teamed up with Mikkel Lassen Ellingsen to bring it home for Huntingdon Fusion Techniques Limited in cancellation actions before the Norwegian Industrial Property Office. “Mikkel absolutely blew us away with his level of service,” rhapsodises one foreign associate. “He goes above and beyond every single time; and the level of detail he provides, it is almost like he is a detective – it’s brilliant!”

Pål Tonna's Profile

With more than two decades' experience in the IP industry, Pål Tonna has acquired extensive experience in legal and strategic trademark counselling, developing and implementing trademark protection strategies, clearance, filing and prosecution, as well as trademark oppositions, domain name complaints and other quasi-judicial proceedings. His expertise also covers negotiation and drafting of trademark and domain name-related agreements in Norway and abroad and he has successfully devised and executed a number of filing, prosecution, enforcement and negotiation strategies for different clients. 

Mr Tonna works with a wide number of clients and fellow attorneys across the globe and his clientele span the entire spectrum of businesses, from small Norwegian companies to large national and international corporations within – among others – the pharmaceutical, retail, food, paper, fishing, maritime, clothing, IT, entertainment, transportation and financial industries.

One patron is quoted in WTR 1000 2019 as saying: “Tonna devises and executes optimal brand protection strategies”.

Mr Tonna holds a master's in law from the University of Oslo, with a specialisation in trademark, patent and copyright law. He joined Bryn Aarflot in May 2000, has been a partner there since 2006 and senior partner since 2010. Between 2007 and 2013, he was head of Bryn Aarflot’s trademark department, until it was merged with and into the outfit's legal department.

Firm Profile

Bryn Aarflot AS is a full-service IP boutique and one of Norway’s leading IP firms. The firm provides services at all levels and across all disciplines of intellectual property and related areas of law, including patent, design and trademark clearance/freedom-to-operate, filing and prosecution services, as well as legal assistance, enforcement and litigation services within these fields, copyright, unfair competition and more. From its office in Oslo, Norway, the firm assists a number of foreign clients of all sizes in clearing, protecting, licensing and enforcing their intellectual property in Norway, as well as Norwegian companies with similar interests in Norway and abroad.

Established in 1947, Bryn Aarflot has strong roots and a long history in the IP environment. Throughout the years, the firm has built solid and valuable professional relationships with a large network of highly qualified attorneys, law firms and IP agents across the globe, enabling swift and adequate handling of virtually any IP-related challenge its clients may meet, without territorial boundaries.

With a strong foothold in traditional patent and trademark prosecution services and an eargerness to evolve and adapt according to market trends and demands, Bryn Aarflot has expanded its scope of services into the contentious arena and other aspects of IP-related services, with a particular focus on IP strategy and contracts. Bryn Aarflot has become a sizable actor in the litigation field, handling several court hearings before both lower and higher courts in matters concerning patents, trademarks, designs, copyright, domain names and unfair competition. Today, the firm stands out as one of Norway’s most successful full-service IP firms. By offering clients an extensive range of high-quality IP services, the company assists clients throughout the life cycle of any intangible asset or IP right.

The firm is one of Norway’s largest of its kind, with a strong team of highly experienced lawyers and European patent attorneys covering all fields of technology and intellectual property and related areas of law. It also has a highly experienced administrative staff, ensuring diligent monitoring and handling of deadlines and formal requirements.

The firm currently employs 25 attorneys, including 15 patent attorneys of whom 12 are European patent attorneys and nine are partners at different levels. Of the 10 attorneys at law, eight are partners. In addition, the company CEO, Kristine Aarflot, who is a senior partner in the firm, has approximately 20 years of experience as a trademark attorney.

Bryn Aarflot is frequently recognised as a top-tier IP firm in Norway by a number of legal publications. The company was named IP Firm of the Year by Managing Intellectual Property in 2016, 2017 and 2020, and has been shortlisted for this award, and ranked as a top-tier firm in both trademark and patent prosecution, each year for at least the past decade. Since 2015, Bryn Aarflot has also been ranked in the contentious categories for trademark/copyright and patent. Several of the firm’s attorneys are regularly named among the top professionals within their respective fields of expertise for different IP awards by other renowned publications, such as the IAM Patent 1000, WTR 1000, Who’s Who Legal, ILO Client Choice Awards (which it won between 2013 and 2020) and Legal Media Group’s Expert Guides.

Bryn Aarflot made the top rankings in the WTR 1000 for the years 2011 to 2021 and several of its partners were listed in the individual rankings for each of these years. In the 2018, 2019, 2020 and 2021 editions of the WTR 1000, the firm had more individuals listed than any other Norwegian firm.

Several of the firm’s patent attorneys and lawyers are actively engaged in national and international IP associations such as FONIP (the Norwegian daughter association of the International Federation of Intellectual Property Attorneys) and various INTA committees, and in giving lectures and writing articles for professional publications.

Bryn Aarflot aims to be Norway’s most client-attentive, adaptive and service-minded IP firm, making the Bryn Aarflot name synonymous with proactive attendance to client interests and needs.

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