Martin Tranälv

Senior Partner at Zacco
Ranked in Sweden
WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Recommended - Individuals: prosecution and strategy

Innovation is the name of the game for IP giant Zacco; it consistently adapts to the ever-changing needs of its clientele and has recently added cybersecurity, software, tech law and GDPR legal service lines to its already comprehensive trademark offering. It has significant man-power too, with 500-plus employees operating out of 30 offices, meaning that large-scale mandates are handled effortlessly. “Claes Agnvall is absolutely first class”, enthuses one peer. The senior partner and legal department manager plies more than three decades of experience to secure the interests of his clients by way of persuasive performances in opposition proceedings. Martin Tranälv showcases impressive range in his practice but cross-border skirmishes and lucrative licensing deals are a particular forte.

Martin Tranälv's Profile

Martin Tranälv has worked as a lawyer for nearly 25 years and exclusively in intellectual property since 2001. His experience in a district court and general commercial law firms have given him a solid foundation in all other legal fields. Mr Tranälv’s IP practise is broad, covering prosecution of IP rights (in particular trademarks), portfolio management, IP agreements, and oppositions (mainly trademarks) in Sweden, before the EUIPO and in many other countries. He has handled various IP cases in numerous countries, thus gaining experience of foreign IP laws and procedures, as well as creating a highly professional network of IP lawyers.

Mr Tranälv has been counsel in litigation before the Swedish IP courts and the Supreme Court (in a well-known design patent case); his litigation experience covers patents, copyright, trademarks and design patents.

Mr Tranälv is client focused: he is fully dedicated to his clients and their needs, and devises the best solutions to their particular problems. This leads to a high level of trust among clients, who remain loyal to him.

Despite his long career, Mr Tranälv remains an enthusiastic lawyer who finds new cases exciting.

Mr Tranälv has lectured, in particular on IP disputes, for masters’ in intellectual property and IP exploitation at Gothenburg University.

Firm Profile

Zacco is a modern, full-service IP firm with a 360-degree approach to intellectual property, covering patent filing, trademark registration and design protection to software development, digital brand protection, cybersecurity and portfolio management.

By combining the traditional IP disciplines with cybersecurity, software development and digital brands, Zacco takes care of its clients’ ideas, innovations, data, identity – and all other intangible assets. We protect them, give our clients ownership and make them theirs to keep – now and in the future.

Zacco is present throughout Scandinavia, Germany, the United Kingdom and India, and has more than 30 local offices. Through an extensive network of preferred partners around the world and internal resources, Zacco represents and assists its clients in almost all jurisdictions.

Zacco has more than 500 employees and has experts in all aspects of intellectual property, including a large number of experienced patent, trademark and design attorneys, as well as attorneys at laws, paralegals, IT specialists and software developers.

Work areas

Due to its size, Zacco has specialists in almost all areas of intellectual property.

Its patent practice serves all industries with filing and prosecution, freedom-to-operate, validity and infringement opinions and has a special focus on European patent practice, including oppositions and appeals before the EPO.

In particular, Zacco has succeeded in setting up a patent litigation support team that is unsurpassed in Scandinavia. The team has supported lawyers throughout Scandinavia and beyond, acting for companies such as Pfizer, Eli Lilly, Monsanto, AstraZeneca, SanofiAventis and GlaxoSmithKline.

Its trademark practice assists all industries with filing and prosecution, availability and infringement opinions and has a special focus on European trademark practice, including oppositions, cancellations and appeals before the EUIPO.

A number of companies, including in the fast-moving consumer goods industry, have outsourced the management of their trademark portfolios to Zacco, which – thanks to a well-established infrastructure and economies of scale – can offer a cost-efficient alternative to an in-sourced solution.

In contrast to most other IP firms in Scandinavia, alongside its patent and trademark services, Zacco also provides the full range of IP legal services. These services are offered by a cooperation of law firms and lawyers working and sharing offices with Zacco throughout Scandinavia and in Germany.

The legal practice serves all industries with legal advice and assistance in connection with the drafting and negotiation of contracts relating to intellectual property, technology, advertising and e-commerce, litigation, domain name conflict resolution, establishment of customs surveillance and other measures for the prevention or combat of counterfeiting.

Zacco’s lawyers have successfully represented international clients in proceedings before national courts and the European Court of Justice.

Zacco is constantly evolving and adjusting to its surroundings. With a recent broadening of its scope of services, Zacco is focused on meeting the implications and possibilities of digitalisation. This broadening involves applying a 360-degree perspective on intellectual property, including cybersecurity and software. These additional areas include a number of specific services with the overall purpose of guarding all intangible assets of Zacco’s clients.

Due to its size and the number of employees, Zacco provides tailor-made client teams in almost all industries and across geographical boundaries.


We have a long history as an international IP firm dating back to 1870. After a merger in 2001 – between Hofman-Bang in Denmark, Stockholm Patentbyrå in Sweden and Bryns Patentkontor in Norway – the company adopted the name Zacco after one of its founders, Knut Yngve Zacco.

In July 2009 Zacco merged with the longstanding and well-known IP consultancy Albihns, forming the company Albihns.Zacco. In September 2012 the name was changed to Zacco. In 2016 the Gothenburg-based company Cegumark merged with Zacco. This long-term growth strategy has resulted in one of Europe’s largest and most experienced IP firms.

Value proposition

Our vision is to secure and protect our clients’ entire innovation process and intangible assets. With our technical and legal expertise and experience, we want to guard our clients’ innovations and make them reach their full potential and development.

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