Mark Heritage

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Bronze - Individuals: enforcement and litigation

Bronze - Individuals: prosecution and strategy

Celebrating a decade on the market in 2022, soft IP boutique Bear & Wolf is home to a dynamic brands practice with an impressive clientele drawn from the fashion, media and retail sectors. Supreme, Patagonia and Agatha Christie Limited are among the big names on its roster, and all receive straightforward, no-nonsense advice that forgoes unnecessary academic minutiae to pave a clear, commercially relevant path forward. In addition to its London office, the firm also has a base in Frankfurt; combined with its extensive network of international contacts, this gives clients access to cast-iron trademark protection across Europe and beyond. At the heart of the practice are Simon Tracey and Mark Heritage, who come with almost 50 years’ experience between them. Tracey is a pragmatic and cost-conscious strategist who makes himself indispensable to patrons; while Heritage is a detail-oriented contentious ace whose percipient guidance is consistently on-point.

Get unlimited access to all WTR content