Mark H Anania

Ranked in United States: New Jersey
WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

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With 100-plus IP lawyers, technical specialists and patent agents on deck, McCarter & English has the means to sort out any IP problem. On the trademark side, the firm delivers crisp results across the contentious/non-contentious divide, with a special aptitude for brand development, pharmaceutical trademark clearance and selection and complex litigation. Speaking of the latter, the firm has a new face in the WTR 1000 this year in Mark Anania, a spirited advocate with ample trial experience. “Mark is fantastic at litigating competitor disputes and brings clarity to their challenging elements while getting favourable rulings out of federal judges.” Making their returns, meanwhile, are Michael Friscia, Susan Okin Goldsmith and Scott Christie. Friscia has razor-sharp prosecution and portfolio management skills and plays the role of trusted strategic adviser perfectly. Goldsmith brings a transactional focus to the practice, but is a strong utility infielder who can confidently deal with registration and enforcement matters. Christie has a talent for litigation, but is similarly versatile. Attesting to his quality, many of his relationships are decades old; one long-term collaborator comments: “Scott is an essential partner for us and has registered hundreds of marks worldwide while monitoring our trademark use and enforcing our rights. Knowledgeable and resourceful on the global stage, he can overcome any obstacle and navigate safely through difficult waters.” In a recent case for high-end architectural lighting designer and manufacturer JT Kalmar, he successfully pursued KLS Lighting, a company established by former employees, which was selling its lighting fixtures through a US website and infringing its marks in the process; the client was awarded all of the opposing party’s profits arising from the infringement, as well as attorneys’ fees.

Mark H Anania's Profile

Mark H Anania has litigated trademark infringement, unfair competition and false advertising matters in federal district courts across the country and before the International Trade Commission. Over the course of his career, he has represented a range of clients from Fortune 500 companies to closely held businesses in various industries, including medical devices, athletic goods, LED lighting, food service, consumer products and pharmaceuticals.

Outside of the courtroom, Mr Anania is well-versed in IP portfolio management, counselling and licensing. He regularly advises clients on trademark prosecution, proactively preventing or avoiding infringement and maximising the value of intellectual property.

Within the legal community, Mr Anania is president of the New Jersey Intellectual Property Lawyers Association and chair of its Amicus Committee. He is a frequently published author and speaker on IP issues.

Firm Profile

At McCarter, our more than 375 lawyers in nine offices deliver innovative solutions to our clients nationwide. For 175 years, we have been trusted business advisers to our clients, which include Fortune 100, mid-market and emerging growth companies. We have in-depth knowledge of the business issues affecting the industries we serve, including the consumer, financial, healthcare, life sciences, manufacturing and technology sectors. We understand our clients’ businesses, stay on top of their frequently changing industries and markets, and implement strategies that will lead to success.

IP overview

The IP practice at McCarter is ranked among the 100 largest IP practices in the United States, according to IP Law360. The group has more than 100 IP lawyers, technical specialists and patent agents. McCarter’s deep bench has attracted a wide range of companies throughout the world, which are diverse in both geography and industry. The firm protects everything from celebrity designer brands to sport and haute couture footwear, pharmaceuticals, food and nutrition brands, cosmetics, airlines and consumer goods. We have great strength in representing clients in high-profile trademark litigation and technically complex patent litigation.

Trademarks, copyright and trade secrets

Building and protecting a company’s brand and image are essential to business success. The IP group strategically implements domestic and international programmes to advance clients’ brand identity and reputation. The trademark attorneys not only handle global brand portfolios from the inception of a client’s intellectual property, they also help clients to build and strengthen their valuable market position. We are experienced in protecting famous brands from infringers regardless of where they reside and litigating IP matters in courts in the United States and throughout the world, including obtaining injunctive relief, asset restraints and other remedies for our clients. As a result of representing both national and international clients, we have extensive experience addressing infringement and related matters (eg, distribution, licensing and manufacturing) that cross international borders, including effectuating multi-jurisdictional litigation and enforcement. We are leaders in trademark protection, anti-counterfeiting, technology-related transactions, patents and litigation.

McCarter is attuned to the special trademark issues faced by pharmaceutical and biotechnology companies and is experienced in guiding them through the process. As new technologies continue to stretch the boundaries of traditional copyright law, the IP team provides expert counsel to clients on employing copyright to protect their valuable assets (eg, intangible data) and represents clients in licensing transactions. The team advises clients on the requirements for an effective trade secret protection programme and on protection against unfair competition by former employees or business partners, as well as by competitors. Our experience in litigating trade secret and unfair competition cases gives clients an advantage when disputes arise.

Global brand strategists

McCarter’s partners are known in more than 70 countries for developing and executing unique global brand strategies. Over the past 30 years, team members have developed an extraordinary network of attorneys, government officials, customs officers and law enforcement personnel who help get things done for the firm’s clients. Partners have decades of experience establishing worldwide programmes to protect valuable IP rights, including trademarks, trade dress and product designs, trade secrets and copyright. The group has specialised capabilities for dealing with issues relating to the Internet, including dealing with cybersquatters and internet counterfeiters on a cost-efficient basis; working with domestic and foreign companies to deal with foreign-based websites and public auction and social media platforms; conducting successful lawsuits and Uniform Domain Name Dispute Resolution Policy actions against domestic and foreign website owners; and developing proprietary forensic tools for tracking both the success of takedown programmes and offending URLs, including when they resurface. We are known as the ‘go-to’ firm in dealing with these types of IP issues around the world.

Patent prosecution and IP litigation

McCarter’s patent attorneys and professionals have industry experience and graduate degrees in relevant science and engineering fields. We are active in all facets of the high-tech and life sciences sectors, including biotechnology, pharmacology, chemistry, nanotechnology, optoelectronics, robotics, medical devices, telecoms, advanced control systems, green technologies, biometrics, software, consumer products and a range of defence, aerospace and energy technologies. McCarter’s technical expertise extends across all disciplines, providing a depth and breadth of experience that ensure effective and efficient IP counselling.

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