Jiří Čermák

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Gold - Individuals

Baker McKenzie runs a fully integrated IP practice with expansive global reach and serves as a reliable business partner to brands seeking to cement their presence both locally and further afield. The Prague-based group has been busy lately, managing portfolios and devising strategies for the likes of Swarovski and Whirlpool, as well as enforcing L’Oréal’s rights in physical and online marketplaces. It readily assists smaller entities and entrepreneurs too: its recently launched ‘Baker McKenzie for Startups’ project aims to equip fledgling IT and tech companies with the right tools to build their brands. “A leading practitioner with excellent know-how”, Jiří Čermák relishes instructions with IT elements. Domain name disputes are a particular specialty: the practice group lead is an arbiter for ‘.eu’, ‘.com’ and ‘.cz’ domain name alternative dispute resolution proceedings, and has represented a number of prominent clients in this context, from Skoda Auto to Calvin Klein. He is also a frequent speaker at conferences.

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