Jingbing Li

Senior Counsel at ZY Partners
Ranked in China and SARs: China: Domestic
WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Silver - Individuals: enforcement and litigation

“ZY Partners carefully considers options when reviewing matters and we very much appreciate their thoughtful recommendations and strategy advice.” A favourite among tech giants, multinationals and fast-growing enterprises, the dynamic IP boutique excels at tailoring its advice to each service user. The trademark squad is well known for its litigious capability and has unparalleled experience in handling complex IP litigation and technology-related matters in China. Steady and reliable Yanling Zheng, Xiaohong Li and Jingbing Li have showcased a remarkable record of success before the Supreme People’s Court over their respective careers. Brand management maven Zheng has a vast number of portfolios assigned by world famous brands currently under her belt. The “knowledgeable and pragmatic” IP lawyer Xiaohong Li is proficient in Chinese trademark law and unmatched by most of her peers. Further, she is entrusted with high-stakes trademark and copyright litigations in the country. IP disputes are the forte of founder Jingbing Li, who has represented domestic and international entities in IP contentious matters since 1990. A polished and esteemed litigator and familiar with different levels of IP court procedure, he has been in charge of a slew of litigations that have been used and cited as exemplary cases by IP judges and journals.

Jingbing Li's Profile

A senior counsel and co-founder of ZY Partners, Jingbing Li specialises in litigation and has extensive experience in dealing with a variety of complex litigation matters, particularly in the areas of IP enforcement, business litigation and trade dispute settlement.

Mr Li has represented clients in IP litigation since 1990 and has accumulated vast experience in this particular field. Mr Li has intimate knowledge of administrative proceedings for relevant state administrations, including the Trademark Office, the Trademark Review Adjudication Board, the State Intellectual Property Office, the Patent Re-examination Board, the State Copyright Bureau, the Administration of Quality Supervision, Inspection and Quarantine, the State Food and Drug Administration and the IP Protection Department of the General Administrations of Customs.

Mr Li is familiar with the IP judicial court procedures at all levels. Among the numerous complex and original litigation cases that Mr Li has dealt with in the fields of trademark, patent and copyright, many have been used and cited as examples of best practice for IP case. Mr Li has extensive experience in all aspects of IP rights, including trademark, trade dress and trade secrets, software copyright and patent litigations, representing both plaintiffs and defendants at trial and in appellate court proceedings.

Mr Li has successfully assisted IP rights holders in enforcing their protection strategies. He has also prosecuted important administrative actions before the Trademark Office and the State Intellectual Property Office. He has proven his litigating abilities and professional skills nationwide, particularly in the Beijing courts and the Supreme People’s Court. His vast business litigation practice includes representation of plaintiffs and defendants in cases involving business torts, product liabilities, contractual disputes, fiduciary matters, international trade law, libel, slander, unfair trade practices and unfair competition. Mr Li also has significant international trade law experience, representing clients in arbitration, anti-dumping investigation and World Trade Organisation dispute settlement procedures, where he was one of the first Chinese lawyers to represent Chinese industries in Geneva after China’s accession.

Firm Profile

ZY Partners is a Chinese boutique law firm with 23 years of expertise in intellectual property and related areas such as licensing, antitrust and arbitration. The firm's key partners have excellent credentials and are widely recognised for delivering top-quality service to clients. The firm has a team of over 50 experienced lawyers, patent attorneys and other legal professionals.

ZY Partners has been nominated as a leading IP firm with leading IP individuals by Managing Intellectual PropertyChambers Asia Pacific, the IAM Patent 1000 and the WTR 1000 since 2009.

IP litigation and enforcement

ZY Partners has a prominent IP litigation practice, a result of its lawyers’ remarkable track record over the past two decades. The firm is committed to serving the best interests of its clients by consistently delivering workable solutions and out-of-the-box ideas and strategies.

The firm has recognised experience in conducting IP trials and appellate work in the areas of patents, copyright, trademarks, unfair competition and trade secrets. All of ZY Partners’ partners are experienced IP litigators who, having been a part of China’s IP circle for nearly 23 years, vigorously litigate in Chinese courts nationwide to protect clients’ interests particularly in complex cases.

The firm’s litigation team has unparalleled experience and unique abilities in handling complex IP litigation and technology-related matters in China. Many of the firm's cases have been published as guiding precedents by the Supreme People’s Court, the Beijing High Court and courts in other parts of China.

The firm also has a notable trademark litigation practice. Each year the trademark team handles dozens of cases before courts in Beijing, Shanghai and across China. It has successfully obtained favourable recognition or clarification on critical issues in trademark practice from the Supreme People’s Court and courts across the country.

ZY Partners has rich experience in representing clients and protecting their trade secrets against former employees’ unfair competition acts; the firm also helps clients with anti-counterfeiting enforcement through customs border protection, criminal prosecution and administrative and civil actions.

IP prosecution

ZY trademark team provides high-quality and sophisticated trademark prosecution services to multinational clients. ZY Partners manages trademark portfolios for multinational clients in a wide range of industries, including apparel, fashion, cosmetics, pharmaceuticals, industrial products, telecoms, electronics, machinery, education, automotive and food and beverages.

ZY Partners has a strong patent prosecution team with experienced lawyers and patent attorneys specialised in electronics, telecoms, semiconductors, information technology, mechanical engineering, solar/nuclear energy, biotechnology, pharmaceuticals and chemical engineering.

Licensing and antitrust

ZY Partners advises on licensing in the areas of telecoms and electronics. It has special expertise in advising clients on how to resolve technical and commercial problems in the Chinese business context.

ZY Partners advises on antitrust issues in connection with patent pool, industrial standards and distribution arrangements in multinational business concentration transactions.


ZY Partners’ team includes very experienced lawyers in employment/labour disputes. It provides one-stop legal services to corporate clients for matters relating to the management of employment affairs and labour disputes by offering legal advice, negotiating with employees and representing clients in arbitration and litigation proceedings. 

Corporate and commercial affairs

ZY Partners advises clients on their day-to-day operations and also offers assistance to ensure their compliance with all applicable tax laws, foreign exchange controls, employment, environmental protection issues, customs, technology regulations and antitrust or unfair competition matters. The team has represented many clients in their business transactions in China.

Unlock unlimited access to all WTR content