Isabella Liu

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

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Any entity with the slightest knowledge of the Hong Kong trademark landscape will attest to the dominance of Baker McKenzie on the market. Big-name players such as Sony and Starbucks place full confidence in the IP department’s comprehensive offering and longstanding track record of success. Sources rave about the worldwide reputation of its IP work, it “has a global network, which is an ideal match for the company’s global business requirements”. What sets the outfit apart is its market-leading Greater China practice, the strategic alliance with FenXun Partners as well as its own domestic filing agency in Beijing, all of which are ideal for those seeking a springboard into mainland China. Further, the ensemble is well-positioned to offer a top-rated service, which synthesises its unparalleled local expertise and global network. The high-profile Loke-Khoon Tan leads the way and is always able to galvanise the crew to “provide pertinent advice and desirable results, which properly serve business needs”. A savvy IP practitioner with unrivalled expertise in the life sciences field, Isabella Liu leads the practice in this sphere, particularly with regard to technology licensing. Major players in the fashion industry benefit from Shih Yann Loo’s advice and representation in relation to several high-stakes cross-border litigations. Maria Smith and Ruby Yu Ting Chan are portfolio managers par excellence with a flair for devising global brand protection strategies. Many Fortune 500 brands call on Smith for her honed IP portfolio management skills, while Chan’s expertise and experience working with top-tier clientele has established her reputation as one of the most sought-after IP lawyers in the city. A pioneer in the Sino-Hong Kong IP practice, luminary Clifford Borg-Marks is now an of counsel at the Hong Kong office and has been consistently scoring successes in the trademark scene.

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