Frode André Moen

Senior Partner at Zacco
Ranked in Norway
WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Bronze - Individuals: enforcement and litigation

Recommended - Individuals: prosecution and strategy

Zacco has a solid reputation for offering top-quality IP services, making the most of its sweeping international presence to seamlessly deliver 360-degree trademark protection from one location to the next. Senior partner Frode André Moen captains the group and has forged many longstanding relationships with A-list brand owners by placing client needs front and centre: “Frode is a pleasure to work with. He provides clear and practical advice and secures huge wins for clients. He is my first choice and recommendation for challenging trademark matters.” Another prime pick for household names is Tone Tangevald-Jensen, who has worked closely with PepsiCo in prosecution, contentious and unfair competition matters. Colleague Lars Henrik Stoud Platou is a safe pair of hands for global trademark portfolio management, adroitly implementing trademark strategies both domestically and further afield, and earning glowing praise in the process: “Lars is tremendous. He is very skilled, experienced and responsive – he always finds time for his clients and truly understands their needs and situations to present the best option. If it is something urgent, his calmness is priceless.” WTR 1000 newcomer Jens Herman Ruge regularly teams up with Henrik Platou to devise cost-efficient strategies to achieve complete brand protection, Herman Ruge is rigorously business minded and has a nuanced understanding of regulatory IP practice, thanks to his years at the NIPO. Another key contact is master litigator Per Vegard Bergheim, who takes a big-picture perspective to see where patrons’ opportunities and risks lie in order to handle disputes with a deft touch.

Frode André Moen's Profile

Frode André Moen has almost 20 years of experience, offering strategic advice on a range of legal matters within IP and successfully securing and developing some of the world’s most famous brands. His experience working with both domestic and international clients ensures he takes time to fully understand his client’s needs. This includes assessing how they make use of their IP rights, so as to advise them on the most practical route forward, whether that means developing their market presence; identifying potential or planned market IP needs; and understanding what enforcement might look like across all current and future jurisdictions.  

Mr Moen received his law degree (Candidate of Law/LLM) from the University of Oslo in 2000 and from 2002 to 2005 he served as a deputy judge with the Toten District Court, now Vestre Innlandet District Court. His client list spans a broad spectrum of industrial sectors, from start-ups to multinationals, and his expertise has seen him assist clients among some of Norway’s largest brands, across both national and international territories, with their IP strategy and both prosecution and contentious matters. 

He works primarily with intellectual property rights including trademarks, copyright, design and patents, litigation and dispute resolution and enforcement, unfair competition and marketing law, as well as providing general IPR strategy advice.

He is approved as an external lecturer at the University of Oslo's Faculty of Law. He is a member of the Norwegian Bar Association, the Norwegian Group of the International Association for the Protection of Intellectual Property, Fonip (the Association of Norwegian IP Advisers), the Pharmaceutical Trade Marks Group and the International Trademark Association.

Mr Moen is regularly acknowledged by the World Trademark Review as a member of their leading WTR 1000 trademark professionals and has been recognised by Managing IP as an IP Star since 2014.

Firm Profile

Zacco is a true European full-service IP firm with a 360-degree approach to intellectual property. There are more than 500 experts working here, including around 125 authorised patent attorneys and 75 authorised trademark and design attorneys and attorneys at law. We cover seven European jurisdictions – EUIPO/EPO, the United Kingdom, Germany, Norway, Sweden, Denmark and Switzerland, and operate internationally through a comprehensive network of trusted long-term global partners.

Both Zacco as a firm and many of our attorneys have achieved Top Tier or Gold rankings and recommendations from Managing Intellectual Property, World Trademark Review, Intellectual Asset Management and The Legal 500, which we believe independently verifies our commitment to quality, excellence and innovation.

Patent, trademark and design prosecution

Zacco’s international presence ensures that clients need only a single point of contact to handle all their IP prosecution in several European jurisdictions. Thanks to our impressive number of patent attorneys, many of them authorised European patent attorneys, Zacco has an expert ready to assist clients in nearly all current and emerging fields of technology. As a client, you will find a skilled and knowledgeable practitioner able to help you secure, protect and enforce your ideas, whether you work in chemistry, green tech, mechanics, materials or biotech or emerging areas of digitalisation, software, AI and machine learning, among many others.

Our trademark and design practice assists all industries with filing and prosecution, availability and infringement opinions and has a special focus on EU trademark practice, including oppositions, cancellations and appeals before the EUIPO.

Litigation and disputes

When in need of experts in IP litigation and dispute matters, clients can rely on Zacco to represent them across our seven jurisdictions and beyond. Unlike more traditional law firms, we are renowned experts in intellectual property, meaning that we have both the legal and the technical expertise in-house to successfully represent your interests and enforce your intellectual property rights. Our experts can represent you directly, or provide litigation support to another legal counsel acting as your trusted representative before the authorities.

In contrast to many IP firms in Europe, Zacco can provide a full range of cross border IP legal services delivered by attorneys and lawyers within Zacco, throughout Scandinavia, the UK and Germany, as well as through cooperation with other leading law firms.

The legal practice serves all industries with legal advice and assistance related to intellectual property. This includes due diligence, drafting and negotiation of contracts or licensing agreements, data protection and other compliance matters, marketing law, e-commerce, litigation, domain name conflict resolution, customs surveillance and counterfeit prevention. Zacco’s lawyers have successfully represented international clients in proceedings before national courts and the European Court of Justice.

Digital brands

With a significant portion of IP infringement now taking place online, we have introduced services to help clients stay ahead of new and emerging threats to both physical and digital IP. Our digital brands team can actively monitor your IP and brand rights online, assisting with registration and securing of traditional and emerging domains, and in identifying potential counterfeits or infringements across online marketplaces, social media and the metaverse.

Our vision – IP 360: the future of intellectual property

Zacco takes care of our clients’ innovation, identity and digital assets – everything that you literally cannot put your finger on. We help define them, evaluate them, release their hidden value and protect them, now and in the future.

The world changes, and so do we. Zacco continuously evolves to best serve the changing needs of intellectual property. Digitalisation means that traditional borders or sectors may no longer apply and we have broadened our scope of services to meet the implications, threats and opportunities that emerge.

Due to our size, Zacco has specialists in almost all areas of intellectual property. Our service offerings cover the whole range of patent, trademark and design protection and litigation, as well as IP portfolio management, digital brand protection, cybersecurity and secure software development.

More than 150 years of experience with innovative thinking

We have a long history of working with international intellectual property, dating back to 1870. Through continuous focus on collaboration, the development and expansion of our services and our long-term growth strategy, Zacco has become one of Europe’s leading IP firms.

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