Frank G Long

Member Partner at Dickinson Wright
Ranked in United States: Arizona
WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

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With specialists in strategically located offices in 10 major cities from coast to coast, Dickinson Wright has built up a potent national trademark group. Integral to its success is its cohesiveness: it pools resources astutely and ensures that the right matters go to the right people wherever they are based, enhancing efficiency and facilitating better outcomes than more siloed organisations can typically produce. Collectively, its professionals have all aspects of trademark management, enforcement, litigation and commercial exploitation on lock. Flying Dickinson Wright’s flag high in Arizona are Frank Long and Flavia Campbell, both of whom bring something special to the table. Long is equally experienced in portfolio management and litigation, and leverages this duality to support clients in all their trademark endeavours. “Highly effective communicator” Campbell possesses “clear strategic vision, a pragmatic mindset and precise legal analytical skills”.

Frank G Long's Profile

Frank Long advises and represents clients in court in matters related to trademarks, trade dress, false advertising, copyright, cybersquatting and trade secrets. His clients include Fortune 500 corporations and small businesses, as well as national and international companies and franchise systems. Mr Long assists clients with the development, administration and strategies for the protection of IP rights, especially trademarks. He has a wide range of experience in advising clients in the management of worldwide IP rights, as well as transactions involving merchandising and licensing agreements for IP rights and transfers of patents, trademarks, copyrights, trade secrets and domain names.

Mr Long is also an experienced litigator in matters involving IP rights. He is, or has been, counsel of record in numerous recent court, administrative and arbitration proceedings involving IP claims. Also, using a network of contacts in other countries around the world, Mr Long has helped clients as an adviser on the legal proceedings to preserve, protect and defend IP rights outside the United States.

He was formerly an adjunct professor in trademarks and unfair competition law at Arizona State University’s Sandra Day O’Connor College of Law. He has authored several publications and presented on topics covering domain names, trademarks, copyrights, piracy, licensing and cybersquatting. Mr Long has been selected for Best Lawyers of America for copyright law, technology law, trade secrets law and trademark law and has been named a Southwest Super Lawyer for his IP litigation work.

Firm Profile

Dickinson Wright PLLC is a growing, full-service law firm of experienced, creative, diverse and dedicated legal professionals. We have more than 475 attorneys in 19 offices across more than 40 practice areas. Our IP group is one of the firm's largest and most robust practice groups, employing more than 100 lawyers, with 20+ dedicated exclusively to trademark law.

Our trademark group counsels clients in all aspects of trademark law, striving to provide cutting-edge, cost-effective legal advice with excellent results. From clearing new marks to resolving disputes, we help clients secure, optimise and protect their trademarks, trade names and domain names worldwide. Our trademark lawyers have been recognised in Chambers USA, Best Lawyers in America and Super Lawyers.

Our experience

The Dickinson Wright team handles every type of trademark issue, from managing global trademark portfolios to helping emerging companies to develop, optimise and enforce their rights. We routinely guide clients through all aspects of trademark protection and risk management, negotiating and structuring acquisitions, licences and transfers of marks. We counsel clients in trademark and domain name registration strategies to protect their intellectual property in the United States and around the world.

We routinely advise on the full range of infringement and unfair competition matters, including piracy, anti-counterfeiting, copyright, cybersquatting, non-compete and non-solicitation agreements, false advertising and deceptive trade practices, as well as strategies for maximising the value of intellectual property through licensing and other creative arrangements to achieve client goals.

We represent firms ranging from Fortune 100 companies to small and emerging businesses. Our clients own some of the most notable and valuable trademarks in history and come from myriad industries, including high-tech, automotive, broadcasting, chemicals, consumer electronics, retail, food and beverages, e-commerce, entertainment, hospitality, gaming, healthcare, real estate and development, pharmaceuticals and publishing.

International experience

In addition to our domestic practice, our team has an extensive background in foreign and multi-jurisdictional trademark policing, protection and enforcement efforts. We have represented some of the largest companies in the world, as well as start-ups, artists and other rights holders, in the international arena – where local laws can be challenging, and piracy and trademark counterfeiting are a constant threat. Our lawyers are proficient at working with foreign trademark counsel in creative and meaningful ways to provide worldwide trademark protection and fight unfair competition.

Trademark litigation

Dickinson Wright trademark litigators are highly skilled in representing clients in claims involving trademarks, product design, trade dress and copyright. Our lawyers are experienced at preventing the import, sale and distribution of both counterfeit products (through both civil and criminal proceedings) and grey-market goods in the United States and internationally. Our team members are highly adept at obtaining emergency seizure orders, as well as temporary and permanent injunctive relief.

Dickinson Wright litigates complex cases before the TTAB and regularly represents clients before the USPTO, the International Trade Commission and courts and arbitral bodies at all levels throughout the United States. Our team has extensive experience litigating cases involving the infringement of IP rights over the Internet, successfully shutting down websites containing infringing material and securing the transfer of infringing domain names.

Recent highlights for the firm include:

  • shutting down six different Chinese manufacturers/suppliers promoting and selling infringing automotive goods at a major international trade show by obtaining a seizure and temporary restraining order within 24 hours of their set-up;
  • defending a client against allegations of violations of the Indian Arts and Crafts Act brought by the Navajo Nation;
  • resolving an international dispute by shutting down a trademark infringer in the high-tech space at a US trade show through a temporary restraining order 48 hours after set-up; 
  • successfully defending a small business owner's registration against a highly contentious attack at the TTAB by a world-famous athlete; and
  • shutting down a trademark infringer offering a fraudulent crypto-currency within an hour of the currency being launched, by way of a temporary restraining order.

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