The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise
Bronze - Individuals: prosecution and strategy
Recommended - Individuals: transactions
As the only international law firm in the WTR 1000 Switzerland rankings, Baker McKenzie has a lot to offer its illustrious clientele. Its comprehensive suite of services is paired perfectly with a vast global network, enabling brand owners to advance their interests locally and further afield. It also adopts an industry group approach, building teams around patrons based on the sectors in which they operate, which makes for a truly holistic offering. Division lead Eva-Maria Strobel is a preferred choice for highly strategic work and asset enhancement. She has lately been coordinating Perry Ellis International’s Europe, Middle East and Africa portfolio; and linked up with Michael Treis to battle it out for German mail order and e-commerce company Otto Group in a trademark and unfair competition spat with Otto’s. Treis has been part of the Baker McKenzie family for over 30 years, contributes richly to the practice and serves as a repository of trust for major brands such as Apple, Cisco and LVMH.