Chris Hoole

Senior Associate at Appleyard Lees IP LLP
Ranked in United Kingdom: England
WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Bronze - Individuals: enforcement and litigation

Bronze - Individuals: prosecution and strategy

With a battalion of 60-plus patent and trademark attorneys and solicitors based in five strategically located offices across England, Appleyard Lees is a specialist IP law firm with real strength and depth. It prides itself on the longevity of its client relationships, many of which it has maintained for decades. It also benefits from a constant stream of new mandates – including a recent action on behalf of Michael Gleissner against former President Trump’s IP holding company, masterminded by Chris Hoole and Robert Cumming. Hoole is a dual-qualified solicitor and trademark attorney who provides tailored strategic advice and makes regular appearances at the High Court, as well as writing for CITMA Magazine and Lexis Nexis. Likewise dual qualified, Cumming is hailed as “one of a kind – the solid trademark department the firm has now is because of his skills and hard work. He is technically very adept, thinks creatively, expresses himself very clearly and has a good commercial head”. This superlative praise is replicated across the group as a whole: “Appleyard Lees produces high-quality, thoughtful work. The team is very responsive, knowledgeable and business-oriented. They are quick to answer queries and their answers are always thorough.”

Chris Hoole's Profile

Chris Hoole is highly experienced in multi-jurisdictional contentious and non-contentious IP matters, ranging from trademarks, designs and copyright to patents and know-how. He acts for clients across a spectrum of sectors, but his practice is focused on fashion, sports, consumer goods, gaming, technology, food and beverage, and manufacturing. He frequently acts for and advises clients in the High Court and the Intellectual Property Enterprise Court, the UK and EU trademark registries, as well as in the respective appeal courts. He is also experienced in formal mediation.

Mr Hoole draws on his experience and joint qualification as a solicitor and chartered trademark attorney to provide tailored strategic and commercial advice, from protection and enforcement to defence. Working with a range of businesses, from blue-chip multinationals to small and medium-sized enterprises, he helps IP-conscious businesses to develop strategies to better protect and police their IP rights. He frequently works with clients to establish successful global anti-counterfeiting campaigns, both online and offline. Mr Hoole is often praised for his passion and commitment to his clients. One long-standing client commented: “Chris Hoole has been an invaluable asset and friend to me over the past five years. His expertise in IP matters has meant that I trust him implicitly.”

Mr Hoole is also an active member of various IP organisations and a global speaker and editorial contributor. As a member of both the Copyright Committee and the EU Intellectual Property Office Link Committee for the European Communities Trademark Association (ECTA), he has contributed to various publications and consultations, including in relation to the recent EU Copyright Directive in the Digital Single Market, representing the United Kingdom and ECTA before the EUIPO. More locally, Mr Hoole represents the Cambridge Law Society in his role as learning and development officer. Mr Hoole also writes for the Chartered Institute of Trademark Attorneys Magazine and LexisNexis. Before joining Appleyard Lees, Mr Hoole graduated from the University of Leeds and trained at one of the United Kingdom’s largest commercial law firms.

Firm Profile

Appleyard Lees IP LLP is a leading IP law firm with over 50 patent and trademark attorneys, specialist IP solicitors and litigators. The firm offers a commercially intelligent approach to client service, incorporating flexibility and adaptability into the solutions and services delivered. The firm responds to specific client requirements in an agile way, to deliver a tailored service. With a global reach and local knowledge, the firm offers expertise in patents, trademarks, IP strategy, designs, copyright, contentious proceedings and disputes.

With offices in UK innovation hotspots, Appleyard Lees is positioned to give clients expert strategic IP advice in the United Kingdom and across the globe.

Strong client relationships

Appleyard Lees supports a broad range of IP owners, managers and creators. The firm helps clients protect and monetise their IP assets, and manage post-grant challenges, should they arise. We have many client relationships that span decades, and we are proud that these clients repeatedly choose to work with us. We are equally proud of the growth we have experienced as new clients select us as their IP advisers.

The firm has a collegiate ethos, rooted in fully understanding each client, to establish critical relationships of trust. Appleyard Lees is recognised for fostering and maintaining close-knit and longstanding client relationships, particularly with large multinational organisations.

The firm has a fantastic track record of working with some of the world’s most exciting innovators, largest companies and household names, with a number of clients belonging to elite groups including the Fortune 500, Fortune Global 2000, FTSE 100, FTSE 250 and Forbes Global 2000.

Appleyard Lees’s clients operate across a diverse collection of industries, including chemicals, retail, consumer goods, electronics, software, bio and life sciences, pharmaceuticals, metals and heavy industry, higher education, hospitality, leisure and tourism.

Appleyard Lees is equally proud of the role that it has played in the development of high-growth start-up businesses.

Highly specialised and commercial legal team

Appleyard Lees is a market-leading firm, having assembled an impressive roster of dual-qualified patent, solicitor and trademark attorneys. The firm has great credibility within the market as its attorneys are able to assess and anticipate clients’ comprehensive needs across the full spectrum of IP matters, including prosecution, litigation and transactional work.

The Appleyard Lees patent team comprises dedicated specialists with hybrid academic backgrounds, PhDs and industry experience. Attorneys’ specialisms cover a range of the latest technologies.

Appleyard Lees’ team of accomplished trademark attorneys serves one of the most diverse client lists in the market. The firm’s clients operate across a broad range of industries, including chemicals, retail, consumer goods, electronics, software, life sciences, pharmaceuticals, medical, metals and heavy industry.

Driving and supporting innovation

As a firm, Appleyard Lees is proud to drive innovation and to give back through the Appleyard Lees Growth Fund. The fund has been created to enable high-potential start-ups to grow commercially and allow their products and ideas to reach the market. Grants from the Appleyard Lees Growth Fund are awarded on a case-by-case basis to companies with winning ideas, a track record of innovation and a sound strategic approach.

Firm culture

Appleyard Lees recruits the very best professionals who have a passion for their individual areas of specialism. All of Appleyard Lees’ people are supported to develop in their roles with the objective of continuously improving client service.

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