Brian Heidelberger

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Silver - Individuals: prosecution and strategy

Loeb & Loeb’s IP team provides indispensable advice throughout all phases of the trademark life cycle and capitalises on deep entertainment, technology and advertising industry expertise along with diverse counselling, litigation and deal negotiation skills to help clients optimise their consumer branding and marketing. Recommended in the WTR 1000 gold tier for both prosecution and litigation, Douglas Masters employs an interdisciplinary scheme of thinking that allows him to solve the most complex trademark conundrums. “Doug has a unique ability to cut quickly to the core of an issue and present workable solutions that are sensitive to specific corporate needs and approaches. He tailors strategies very effectively and is highly creative, as well as quick and efficient.” His recent high-profile work includes representing the NCAA in a trademark infringement action before the TTAB against the Virginia Urology Center for its use of the term ‘Vasectomy Mayhem’ and the implication that it was an official tournament sponsor. Down the hall in Chicago, chair of the advertising, marketing and promotions practice Brian Heidelberger is another repository of trust. He provides total brand care to State Farm and undertakes trademark licensing work for Unilever. “Brian is extremely client focused and looks to add value in everything he does. He does very high-quality work within budget.”

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