Blanca Fresneau

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Bronze - Individuals: prosecution and strategy

A prime destination for both domestic and foreign enterprises seeking to make their mark in Spain and beyond, BALDER is “extremely dependable”: “It has a thorough understanding of the law and navigates client expectations brilliantly.” Thanks to its sparkling linguistic capabilities, it is prime pick for brand owners across Europe and acts as a bridge for Latin American companies keen to do business across the Atlantic. Co-founder and team lead Olof Fickert is a long-time advocate of the Madrid Protocol, having promoted its benefits throughout Latin America, as well as heading the Madrid System Committee for many years. He is the perfect partner for those looking to protect their brands on a large scale. Another invaluable asset for Latin American players is Argentinian attorney Jens-Christian Jahnke. He draws on his encyclopaedic knowledge of national laws and practices to provide country-specific recommendations and has recently been helping Hard Rock International to expand its brand across 16 Latin American jurisdictions. Capitalising on her experience at the SPTO, Blanca Fresneau has all the skills needed to guide trademark applications through to successful grant, eliminating objections and defending oppositions with finesse. Colleague Carlos Pires “provides clear, creative and practical advice in a timely manner. He never loses sight of business goals and stays away from cookie-cutter solutions”. Teaming up to defend Unidad Editorial’s trademark in opposition proceedings are Oscar Garcia and WTR 1000 debutante Inmaculada de la Haza. Garcia receives high praise from patrons: “I have found Oscar to be very professional, efficient and direct with his advice – always prepared to give his opinion and explain the rationale for each scenario. He is exceptionally quick to put plans into action. Overall, I am very impressed, and we have complete confidence in his ability to manage our trademarks appropriately.” De la Haza supports clients globally and has gained invaluable insight as president of the Official Association of Industrial Property Agents – the first woman to occupy this position in the organisation’s 100-year history. The firm’s stellar prosecution division is complemented by a solid litigation practice, courtesy of Patricia Koch. “She does an excellent job of articulating complex subject matter in a simple manner that is easy to understand. She works rapidly, never trips up and overall, her skills are rather astounding.”

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