The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise
Highly recommended - Individuals: prosecution and strategy
As part of a global law firm with extensive cross-border capabilities, Baker McKenzie’s Argentinian contingent delivers comprehensive solutions to a prestigious domestic and international clientele. Focused on “quality instead of quantity”, its “outstanding professionals” possess immeasurable IP knowledge and “handle matters with interest and care”. Head of the local IP group and regional thought leader Bernard Malone stands out as highly recommended. The “excellent IP practitioner” has “a keen eye for a prompt resolution, quickly resolving any possible conflicts”. Managing the worldwide portfolios of several well-known brands, he has particular aptitude for pharmaceutical issues: he recently advised the 3M Company and local pharmaceutical player Roemmers with the coordination of filing and enforcement campaigns. The firm also has a robust anti-counterfeiting division, which sees Malone and his team coordinate closely with customs officials to seize and destroy infringing goods, and pursue civil and criminal actions. Last year, the team cleared the market of more than 6,000 fakes and subsequently filed eight civil and criminal suits against counterfeiters on behalf of Victoria’s Secret.