Aura Campeanu

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Gold - Individuals

From 16 bases in key spots across Eastern Europe – and leveraging close ties to affiliated firms in the surrounding area – PETOŠEVIĆ provides the gamut of trademark services across the region. The busy Bucharest branch is a central cog in its slick machine, home to a six-strong team headed up by Aura Campeanu. Over the last 12 months, the group has continued to manage portfolios on a global scale, handled more than 300 administrative proceedings and appeared in a wide range of actions before the police and customs authorities, as well as in court. Its glittering client roster includes tech giants, TV and film studios and some of the world’s best-known food and drink brands. “They understand our strategies and respect them, tailoring their advice to meet our goals,” observes one happy patron. “They help us see around corners and find creative yet practical solutions that allow us to use our brand unimpeded. We appreciate their expertise in multiple jurisdictions in Eastern Europe, as well as their responsiveness.” The client feedback for Campenau continues in the same vein: “She is practical and comes to me with sensible, costed solutions and recommendations, making it easy for me to liaise with my own clients without needless back and forth. It also helps that she speaks and writes in perfect English and is extremely personable.” Equally acclaimed is oppositions ace George Irimescu, a regular before OSIM, the EUIPO and other trademark offices across Europe. Overseas colleagues call him “responsive and full of good advice”.

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