The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise
Bronze - Individuals
Recommended - Individuals: Anti-Counterfeiting
Consistently listed in WTR 1000’s sister publication, the IAM Patent 1000, Prüfer & Partner makes its first appearance in the trademark rankings this year thanks to its growing profile on the soft IP side. It is sought after for portfolio management and enforcement work both online and offline – and increasingly for litigation, thanks to the efforts of Andreas Jacob. State-of-the-art IT systems and digital solutions keep it ahead of the curve, while a sizeable worldwide network renders it highly capable on the global stage. Jacob is the firm’s co-managing partner and comes with a rarely seen level of anti-counterfeiting knowledge. He has recently been masterminding several trademark infringement actions for Knorr-Bremse, as well as managing its filing strategy and guiding the IP aspects of the restructuring of its entire product portfolio.
Andreas Jacob is managing partner of Prüfer & Partner, an interprofessional IP boutique of attorneys at law and patent attorneys in Munich. Mr Jacob holds an LLM and is an IP law specialist, having studied IP law at the Heinrich Heine University in Düsseldorf and law at the Faculty of Law of the Ruprecht Karl University in Heidelberg. He joined Prüfer & Partner in 2009 and has been an equity partner since 2015.
As head of the firm’s litigation and trademark group, he has built an outstanding team of lawyers, IP experts and paralegals by bringing the right people together. He has organised the workload using digitised workflows and integrated an agile project management structure for developing, executing and, ultimately, improving project-related work.
Mr Jacob has extensive experience in intellectual property, often leading complex trademark projects that are of high strategic importance to his clients. A significant part of his practice consists of advising clients on their domestic and foreign trademark portfolios. He focuses on the adaptation of major brands, as well as the development of new product brands, in view of changing market conditions and business models.
In particular, he develops strategies against product piracy and supports his clients in implementing adapted strategies in their daily work. He also focuses on filing and prosecuting trademark applications, drafting and negotiating licence and IP transfer agreements, and national and cross-border dispute resolution.
Mr Jacob represents a wide range of clients, from renowned mechanical engineering companies to medium-sized enterprises, before the German courts and the Court of Justice of the European Union.
Prüfer & Partner mbB is one of the most renowned German IP law firms. It protects its clients’ ideas, inventions and product developments worldwide and enforces their claims in court – whether technical inventions or other IP rights. Today, almost 60 employees – including 23 patent attorneys, lawyers and patent specialists – work for the IP boutique.
Prüfer & Partner was founded in 1972 and quickly developed into an internationally orientated law firm with a focus on IP protection. A successful generation change took place between 1998 and 2002 with the succession of patent attorneys Dorothea Hofer, Jürgen Feldmeier and Andreas Oser. Another milestone was reached in 2015 with the appointment of attorney Andreas Jacob as partner, ensuring the continuity of legal advice by patent attorneys and attorneys at law for the future.
Prüfer & Partner is an established and highly respected medium-sized law firm with a stable global partner network. The firm advises clients on the filing of IP rights, supports them in all IP matters and defends their IP rights in court.
At Prüfer & Partner you can expect a strong and carefully selected community of lawyers, patent attorneys and technical specialists. The firm represents the interests of its clients at the highest level. Prüfer & Partner is familiar with complex and demanding cases and works with utmost dedication.
Diligence and competence play an important role in IP law. The lawyers of Prüfer & Partner work strictly according to German quality standards: thoroughly, on time and cost-efficiently.
Over the past 10 years, Prüfer & Partner has continuously expanded its expertise in trademark and patent litigation. The litigation and trademark team, led by managing partner Andreas Jacob, advises and assists clients in managing their domestic and foreign trademark portfolios, develops strategies against trademark piracy and supports them in enforcing their rights internationally. Filing and prosecuting trademark and design applications, drafting and negotiating licence agreements and IP transfer agreements, as well as resolving national and cross-border disputes are part of the firm’s daily work. Our clients include medium-sized and large companies from Germany and abroad as well as start-ups. Thanks to our specialised and flexible teams, we have exactly the right contact person for each client, tailored to their situation.
The Asian region has been playing an increasingly important role in the global economy for many years. It has developed into an important production location for both large and medium-sized companies. At the same time, China, in particular, is rapidly catching up in terms of innovative business models and products. Prüfer & Partner continuously cultivates business in China and in the Asian countries – especially Japan. Counselling clients from these countries regarding their IP affairs in Europe and supporting European clients doing business in Asia is a strength of Prüfer & Partner’s practice.
Based in Munich, the German centre of IP law, Prüfer & Partner sees itself as a one-stop-shop IP boutique for its clients.