The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise
Gold - Individuals: prosecution and strategy
“Fross Zelnick has an amazing depth of experience when it comes brands. There are few, if any firms in the world with such a focus on trademark, media, entertainment and advertising law – no matter what problem you throw at its lawyers, they’ll figure a way out.” It is unique in terms of its bench strength, to which the rankings attest: many of its illustrious practitioners in the listings come in for vocal praise from clients – including a lot of the world’s best-loved brands – which speaks to their quality. Cara Boyle helps to uphold the outfit’s impeccable reputation for global brand management, and is cited for her “lowkey but direct and honest approach” and for the level of respect she commands among USPTO examiners. She is an integral member of a team that manages prosecution and enforcement for Peloton; so too are David Donahue and Leo Kittay. “David is excellent at giving general trademark advice and is brilliant in trademark disputes and TTAB proceedings. He’s creative, thoughtful, thorough and business-minded, and great at defining tailored strategies for every situation.” “Leo provides consistently practical advice and is a collaborative lawyer who involves colleagues when appropriate. He, along with the firm, provides an extraordinary level of support.” Like Donahue – and many others here – Karen Lim “stands out for her commerciality – she’s extremely easy to connect with on a business level and great at building rapport with clients”. Lim has previously lived and worked outside of the United States; as has Carlos Cucurella, a Barcelonan who has also practised in Spain. Another of the ensemble’s superlative cross-border brand protectors, Cucurella is “thorough, detail oriented and extremely responsive. When you entrust a matter to his care, you know it will be handled to the highest standard”. On the enforcement and litigation side, two stand-outs are Barbara Solomon and Craig Mende, who boast not only abundant trial experience, but also well-rounded skillsets that lend themselves well to litigation avoidance. In the words of one client: “Barbara is hands down the best trademark attorney around. She is whip-smart, practical, creative, efficient and incredibly hardworking. No issue is too complex for her – she obtains fantastic results regardless.” “Craig provides essential strategic advice and takes an incredibly commercial approach. He sizes things up from all angles and can find one solution to take care of 100 problems.” All these lawyers link up well with various colleagues, putting the firm’s collaborative approach on display. Playing a key role for Peloton, Allison Strickland Ricketts has prosecuted thousands of applications through to grant and is a powerhouse of rights procurement. She has recently undertaken important, time-sensitive work for a pharmaceutical multinational in connection with covid-19 related marks alongside Lim and Charles Weigell, who adds tremendous value with his combination of trademark, copyright and design patents know-how. James Weinberger and Lawrence Apolzon recently linked up with Cucurella to oversee a joint venture agreement on behalf of a high end alcoholic drinks company. Weinberger litigates with aplomb and provides commercially infused counsel on trademark and copyright strategy. Apolzon is a gifted deal negotiator who supports famous luxury, fashion and entertainment names in many other ways. Speaking of transactional work, Nadine Jacobson, together with Lim, is helping various companies to secure financing using the value of their IP assets as collateral. The scouting report has Jacobson and Lydia Gobena down as two of the savviest global strategists not just on Fross Zelnick’s superb roster or in the United States, but worldwide. Despite the challenges of the past two years, Fross Zelnick has maintained its practice at the highest level and has assumed responsibility for several large portfolios; Jason Jones has been a beneficiary of this and now supports a major videogame company on all aspects of portfolio management, clearance, prosecution and enforcement. Jones comes from a litigation background and is comfortably at ease in federal and state courts and the TTAB. He recently won an opposition for Robert Kirkman LLC, owner of THE WALKING DEAD trademark, against an application to register the mark THE TOKING DEAD, working in an effective pairing with Mende. Tamar Niv Bessinger has also seen her caseload grow in this way; her deftness in interacting with the USPTO and obtaining difficult trademark registrations has earned her much credit. Acting for Richemont, Laura Popp-Rosenberg and John Margiotta are defending several luxury watch brands against claims asserted by a jewellery and watch manufacturer for infringement of the trademark RED GOLD. Accomplished litigator Popp-Rosenberg gets a kick out of representing dynamic emerging brands and established market leaders, as it enables her to apply her skill in tailoring strategies according to need. Margiotta does a sterling job in this regard too, investing in really getting to know clients at the business and company culture levels. Luminary Richard Lehv continues to stand out for his litigation wisdom; his strategic thinking and advocacy often results in plaintiffs dropping their cases against his clients entirely.