Alistair Gay

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Gold - Individuals: prosecution and strategy

Keltie’s first-class trademark team continually stays ahead of the curve to provide a superior service to clients. Its online brand protection offering is much respected, with domain name recovery proceedings a speciality; while a thriving Irish outpost means that it can continue to operate throughout Europe despite the fallout from Brexit. A laser focus on client care and commerciality has resulted in many longstanding working relationships. The twin pillars of the practice are Alistair Gay and Rosemary Cardas. Lauded by clients and peers alike, Gay was recently entrusted with Group Lotus Ltd’s trademark portfolio. “Alistair and the team at Keltie are highly responsive, always commercial and very knowledgeable. You can always rely on Alistair for expert advice delivered in a friendly and approachable way.” Cardas has been in the game since 1986 and has the skills and reputation to show for it. In the words of one happy client: “By far, Rosemary is the best attorney that I have worked with in Europe. She is creative at finding solutions that other firms were unable to find, and her persuasive arguments and consistent advice achieve positive solutions in an efficient and cost-effective way.” Further praise is lavished on Ben Britter and Azhar Sadique. Britter has been guiding the brand strategy of open-source intelligence provider Jane’s Group and has first-hand insight from working in-house at a global business. Clients call him “knowledgeable, pragmatic and highly responsive”. Anti-counterfeiting maven Sadique is “practical and provides business-friendly advice”: “You can count on Azhar to have a well-thought-out response to most messages within 24 hours, which is very helpful in providing an efficient and prompt client service.” Regularly collaborating with the UK Border Force Agency and European customs authorities, he is also deeply invested in online enforcement programmes. Another prime pick for online brand enforcement matters is Manuela Macchi, who founded and heads up the firm’s sports trademark division and has an intuitive appreciation of IP issues in the sector. Pharmaceutical and fashion instructions also frequently land on her desk.

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