Alison Simpson

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Bronze - Individuals: prosecution and strategy

Founded over 140 years ago, and with a network of offices across the United Kingdom and Ireland, UDL is recognised not only for its futureproofed management of global IP portfolios, but also its high-quality, bespoke counsel. “The UDL team offers valuable advice and strategic input for any new trademark applications when considering multiple territories at once, applying in-house thinking for the best approach and efficiency, as well as when dealing with legal proceedings.” Two clients no doubt grateful for this guidance are Maybourne Hotel Group and Royal British Legion Industries, both of which have had all of their prosecution needs satisfied by the firm. The former matter was handled by Gareth Price and the latter by Alison Cole. Based in Leeds, the multi-talented Price ably deals with contentious and transactional mandates as well as strategic filings. According to clients, he “provides clear and concise advice, and can take complex IP and commercial issues and communicate them in a way that makes them understandable and enables sensible commercial decisions to be made, with a clear understanding of any relevant risks”. Cole has cultivated a range of sector specialisms during 20 years of practice, including in fashion: “Alison goes above and beyond with support advice. She not only entirely understands the technicalities of IP law, but also has unique insight and a genuine passion for the fashion industry – in particular, the nuances of sustainability and innovation in the sector.” Also among the ranks are Alison Simpson, Sharon Kirby and Mark Green. Joint managing partner Simpson heads up the London office and is sought out by the likes of Hitachi for her niche expertise in the area of certification marks. A solid choice for both portfolio management and oppositions proceedings, Leeds-based Kirby is credited as “proactive and responsive”: “She is succinct in laying out the expected timeline for a matter, analysing possible steps from the other side and explaining legal documents in an understandable manner.” While Green semi-retired recently, he remains on board as a consultant and continues to share his extensive knowledge and insight on both patent and trademark issues. Finally, taking his rightful place in the WTR 1000 this year is head of litigation Alan Fiddes, one of the first trademark attorneys to qualify for litigation rights. In addition to his contentious work, he is a savvy portfolio manager and, prior to his 20-year UDL career, served as head of trademarks at DLA Piper.

Unlock unlimited access to all WTR content