Alexandra Nicholson

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Gold - Individuals: prosecution and strategy

Mention the names of Davis Wright Tremaine partners Roxanne Elings and Alexandra Nicholson to those at the heart of the global trademark community and an outpouring of praise is guaranteed. “Roxanne runs an incredibly customer-centric team that is solid from top to bottom and highly responsive. She’s brilliant at quarterbacking incredibly large and complex litigations and administrative enforcement matters, on which she works tirelessly and enthusiastically. She’s very commercially astute and serves as an extension of the in-house function.” Another source adds: “Roxanne is a creative and innovative thinker and one of the most outstanding lawyers in the country. Paying close attention to her clients’ needs and concerns, she comes up with genius strategies. She isn’t the slightest bit arrogant, but an excellent listener who is open to new ideas and suggestions.” Similarly, Nicholson “takes a keen interest in her clients and really understands how they view and respond to risk. She demonstrates quickness, thoroughness and exceptional problem-solving skills”. Elings is responsible for the worldwide trademark portfolio of BlackBerry and undertakes vital work for many top names in fashion. Nicholson dispenses strategic guidance on global IP protection to Facebook and many heavyweights in the media and entertainment field, of which she has a superb level of knowledge. Zooming out, Davis Wright Tremaine has 25 trademark-focused professionals based coast to coast – including in New York, Seattle and Los Angeles – who come together to form a “truly exceptional group”.

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