The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise
Gold - Individuals: enforcement and litigation
Ascending to the gold tier for enforcement and litigation this year while retaining its gold placement on prosecution and strategy, Bird & Bird becomes one of only three firms in the country to be top-ranked across the board. In citing “clear, thoughtful and concise communication, the ability to think outside the box to solve difficult trademark issues and superb responsiveness”, service user reviews convey a strong sense of the ensemble’s quality. This is further revealed when looking at the credentials of its leading individuals including Lorraine Anne Tay and Alban Kang, both of whom practice at the cutting-edge – the former as a brand manager and strategic adviser and the latter as a litigator. Tay serves as lead partner representing Kao Corporation and is instrumental in designing and implementing the Asia and Europe strategies that protect and elevate its many brands; she works closely with partners in the firm’s UK and other European offices on this, making it a prime example of Bird & Bird’s ability to support rights holders across borders in a rigorous and sophisticated fashion. In her role as relationship partner for one of the largest operators of serviced apartments in Singapore, Tay also collaborates with Kang to ensure a joined-up approach to portfolio management and enforcement, highlighting another key strength of the group. Coming in for special praise, Tay is “immensely practical and commercial as well as highly personable – nothing is too much trouble for her and she turns work around quickly”. Also strongly recommended are Anan Sivananthan and Gene Kwek, who each bring something special to the table: Sivananthan is extremely valuable as a member of any Bird & Bird team given his sheer range; he has an exceptional command of patent and trademark law along with honed litigation, anti-counterfeiting, portfolio management and licensing skills. As a benefit of his in-house experience, he sees things through his patrons’ eyes. Kwek also has in-house experience on his resume and applies his brand management expertise to drive commercially desirable outcomes.