Alasdair MacQuarrie

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Silver - Individuals: prosecution and strategy

Despite the challenges of Brexit, trademark and patent attorney outfit Gill Jennings & Every has maintained its European reach thanks to its Munich office, which is expanding at an impressive rate. This pan-continental set-up has ensured that the group can continue offering its persuasive combination of high-quality IP services and astute commercial guidance to a geographically diverse clientele whose IP issues know no borders. This past year, it has represented Birkenstock before the UKIPO and advised it on the registration of non-traditional shape marks; guided WWE’s filing strategy; and maintained its close advisory relationship with Whole Foods Market following the company’s sale to Amazon. The dynamic duo satisfying these star clients are Alasdair MacQuarrie and Edward Carstairs. Amiable and client friendly, MacQuarrie puts his focus on contentious matters, including enforcement and counterfeiting issues and oppositions and cancellation actions. Carstairs has similar contentious experience and, like MacQuarrie, is also accustomed to building long-term trademark strategies for clients. In the words of one: “Edward is an exceptional trademark attorney. His knowledge in the area and his capacity to develop and advise on different trademark strategies are remarkable. Edward always provides very thorough, diligent, complete and clear advice on every matter. He is always available; keen to understand the general strategy and vision of the company; and he always advises what is best for us. More than an external adviser, we think of Edward as an ally and a member of our team.”

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