Alan Potter

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Recommended - Individuals: prosecution and strategy

The acclaimed IP attorney boutique Potter IP is founded by ex-AJ Park managing partner Alan Potter. Its phenomenal brand strategy and portfolio management offerings entice some of the most recognisable brands in New Zealand to hire the team as their trademark counsel, including ASB Bank, Air New Zealand and Fonterra. Its innovative strategic thinking on IP matters is garlanded with praises, as the outfit always devises a IP strategy that is perfectly tailored to each service user.

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