Alan N Sutin

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Recommended - Individuals

Silver - Individuals: prosecution and strategy

Despite the large size of its trademark group and the firm more generally, Greenberg Traurig practises with an agility and entrepreneurial spirit which have served it extremely well throughout the pandemic, during which many brand owners have been forced to pivot their business or been presented with new opportunities to capitalise on. Its business-friendly trademark experts stay close to clients and are intimately involved in brand development activities, putting them in a highly advantageous position when called on to give strategic counsel. A popular font of insight and analysis, Masahiro Noda is in the thick of the action in New York. “Masa’s deep familiarity with international trademark law is a huge benefit; as is his ability to get to the heart of every matter and render practical, cost-effective, solutions-focused advice. He’s an indispensable resource of legal issues that extend far beyond trademark law.” He has a huge following of Japanese players, whose language he speaks and culture he understands; for example, he acts for Shiseido, one of the world’s largest cosmetics companies, in connection with all its US trademark clearance, prosecution, maintenance and enforcement mandates and with matters of global strategy. Other go-tos in New York include Daniel Schloss and global IP and technology practice senior chair Alan Sutin, both of whom have a flair for IP commercialisation. Schloss acts for Ralph Lauren on US prosecution matters and oppositions, and also recently renegotiated a 1981 trademark licensing agreement at issue in the bankruptcy proceedings of Brooks Brothers. He and Sutin swiftly resolve name, likeness and image licensing issues for celebrities, too.

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