Alan Chiu

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Recommended - Individuals: enforcement and litigation

Recommended - Individuals: transactions

Having recently rebranded to ELLALAN, awarded promotions to key individuals, expanded its footprint in the Greater Bay Area with the establishment of a Guangzhou office and continued to invest in its Beijing IP agency, this highly specialised IP firm has built up excellent momentum. It maintains a sizeable team of professionals – see its inclusion of five representatives in the WTR 1000 2022 – who thrive in a culture that underlines the importance of collaboration, strong mentoring and a hands-on approach. Demonstrating a commitment to quality and expertise in all facets of brand protection, enforcement and monetisation, the outfit fields in-bound Hong Kong and China instructions for foreign service users and supervises extensive global portfolio work for local companies, thus addressing a more diverse range of IP needs than many of its competitors. At the forefront is managing partner Alan Chiu, a dynamic professional admired for his blend of litigation and enforcement proficiency and Greater China expertise. Under his watch, the firm has made smart moves in the recruitment market and increased responsibility on the shoulders of the right people, such as newly minted partner Valerie Suen and senior associate James Choi, both of whom make their debuts in the listings this year. Suen puts her clients first and implements practical brand strategies designed to accomplish their business objectives. She understands the lay of the land in Greater China, which is of great advantage to patrons, which include a leading streetwear brand, a multinational technology company and a leading telecommunications group. Choi channels his energy into litigation and enforcement success and has an excellent hit rate on behalf of numerous fashion and luxury brands, among many others. He frequently links up with Rosita Li, a veteran IP litigator and counsellor who distils nearly three decades of experience into every piece of advice she gives and representation she undertakes. Chiu, Suen, Choi and Li, along with their following, all benefit immensely from presence of senior partner and IP Hall of Fame member Ella Cheong, who is one of Asia’s brightest IP minds.

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