Adam Morallee

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Bronze - Individuals: enforcement and litigation

Bringing the heat in complex trademark litigation and dispensing futureproofed branding advice, boutique Brandsmiths “works effectively and tirelessly for its clients, obtaining outstanding results”. “It has a young, vibrant, dynamic, honest and down-to-earth team which completely understands the needs of an entrepreneur. It thinks outside the box and enables clients to make confident decisions based on what’s best for their business. Brandsmiths is a law firm that makes you feel it is always on your side and fighting your corner.” Though it ably serves a varied roster of clients, the firm has carved out a niche in the online and social media space – one example of this work is its victory in a domain name dispute on behalf of Lad Bible Group over the past year. Other recent highlights include a high-profile battle for Beverley Hills Polo Club against Amazon concerning split ownership of trademark rights; anti-counterfeiting actions for BMW/Mini; and the defence of digital marketplace PlayerAuctions against infringement allegations. All of this work has featured assertive litigator Andrew Lee, who is known for his ability to untangle tricky legal points. “Andy is very knowledgeable on all aspects of trademark law and practice. He keeps on top of all the current cases and so can advise his clients on how a court is likely to respond. He is sharp, smart, super-professional, available at any time and never gives up on a case – even when challenged by judges with different views.” Equally renowned is founder Adam Morallee, an IP, sports and technology maven who is regularly called upon by broadcasters as a talking head. He is “a true visionary in terms of how to provide service to clients”. In December 2021, the firm unveiled Aaron Wood as its new signing. The former Blaser Mills practitioner is a valuable addition given his proficiency as a strategic and commercial IP counsellor and an advocate. 

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