Aaron Hendelman

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Silver - Individuals

One of the very best in the world at the intersection of IP law and technology, Wilson Sonsini Goodrich & Rosati is an essential ally to market-leading innovators and a huge number of venture capital-backed emerging companies, to which it provides vital strategic advice on brand issues, among many other things. The members of its trademark and advertising team play the role of trusted adviser to perfection, but can also bring the heat in high-stakes litigation, showcasing harnessed aggression and outstanding tactical acumen. Setting the standard of excellence as practice head, Aaron Hendelman is hotly tipped as a leading counsellor. Always up to speed on the latest developments in the technology and business worlds, he has valuable insight on the IP issues associated with non-fungible tokens and many other bleeding-edge topics that are not yet on the radar of his peers. Hendelman serves as lead trademark and advertising counsel to Lyft, which involves protecting and managing its rights in 70-plus countries; he is also supervising international trademark counsel for JUUL Labs, in which role he designs and implements global brand protection and enforcement programmes.

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