Unitalen Attorneys at Law

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Silver - Firms: prosecution and strategy

“Responsive, strong English language skills and collegiality” sum up the trademark offering at Unitalen. Although trademark prosecution remains the bread and butter for the IP boutique – it files more than 10,000 new trademark applications a year – it is expanding its services into infringement investigation, litigation advice and licensing through its team of 66 dedicated trademark attorneys. Foreign associates are particularly impressed by Ray Zhao and the great results he is achieving for clients. He recently obtained successes for famous foreign brands including Ferrari, Gewiss and the Burton Corporation. “Ray and his team consistently provide excellent, reliable and practical service at competitive rates. Not only are they consistently responsive to inquiries and timely in their reports – you can typically expect turnaround next day or even the same day, despite time differences – their advice is also practical and tailored to the specific client. Ray takes the time to understand a client’s business, globally and specifically in China, so advice is on point. He is skilled at advising on complex trademark matters and distilling them to their essence, while anticipating risks and obstacles to provide practical cost-effective strategies to mitigate and navigate them.” Senior partner Ying Huang handles trademark matters for European, Korean, South African and US clients.

Firm Profile

Since its establishment in 1994, Unitalen Attorneys at Law has assumed its place as China’s pre-eminent full-service IP law firm. Our staff – comprising 700 attorneys, paralegals and law clerks – provides services to clients from our branch offices in the United States, Germany, Japan, Hong Kong, Shanghai, Hangzhou, Wenzhou, Jinjiang, Haikou, Qingdao, Shenzhen, Changsha, Baoding, Chengdu, Zhengzhou, Xi’an, Chongqing, Guangzhou, Changchun, Shenyang, Dalian, Dongguan and Suzhou, centrally coordinated by our Beijing headquarters.

With many years of practice in this highly specialised field of law, Unitalen has blossomed into one of China’s largest IP law firms, offering a full array of IP and other technology services, including procuring, licensing and enforcing IP rights, and providing guidance to avoid infringement of existing third-party IP rights. Unitalen has extensive experience in the preparation of patent, trademark and copyright applications. This is amply demonstrated by the sheer volume of our activity in these areas: we file annually more than 10,000 new patent and trademark applications with the Patent and Trademark Offices of the State Intellectual Property Office. We further file a significant number of foreign patent applications and trademark registrations every year as well. We are also active in fields ancillary to intellectual property, such as broadcasting, entertainment and sports law. We vigorously represent the interests of our clients before regulatory and administrative agencies and courts.

Unitalen’s diverse team of attorneys leverages its skills and experience to provide the most cost-competitive services available in both the domestic and international spheres. Whether clients require services relating to patent prosecution, opinions, licensing and business transactions, litigation, validity or patent infringement, Unitalen stands uniquely poised to deliver. All of our lawyers have the experience to meet the needs of our clients in a broad spectrum of technologies. We have substantial expertise in computer hardware and software, electronics and electrical circuitry, telecommunications, Internet and e-commerce, biotech and pharmaceuticals, chemistry and chemical engineering and process, manufacturing and materials technologies.

We at Unitalen are also proud to offer services that protect and promote our clients’ interests by safeguarding trade secrets and know-how. We do this by devising individually targeted strategies for optimising internal corporate security and human resources management. We have a wealth of experience in technology transfer and non-disclosure and non-compete agreements, which we deploy to maximise the integrity and security of transmission of sensitive information. We further offer our clients counselling regarding trade secrets. Grappling with the thorny issues surrounding the formation and funding of technology enterprises and their relationship with venture capital is a mainstay of our practice.

Our trademark procurement group works with a large and diverse base of clients, for which we carry out trademark protection proceedings through our dedicated trademark attorneys, all of whom have superlative expertise and extensive experience in securing trademark and service mark protection of every type for our clients. Unitalen’s trademark group is also composed of experts in opposing and cancelling trademark registrations by third parties. Not least among the accomplishments of our trademark group’s practitioners is their high level of experience in trademark prosecution and litigation.

Experience in IP litigation, whether in the international or domestic arena, is what puts Unitalen head and shoulders above the crowd. We are also proud to represent a wide range of clients from all over the world in bringing applications for patents, trademarks and copyright to fruition, while also meeting formal requirements for IP licensing.

On behalf of our clients throughout China and the world, we have chalked up an impressive list of litigation successes in disputes over infringement, cybersquatting, counterfeiting, trade secrets, unfair competition and other IP issues. We are adept at representing the unique interests and needs of international businesses litigating before people’s courts, and in coordinating and overseeing international dispute proceedings. We have developed a strong working relationship with a network of foreign counsel in over 100 countries.

We have significant achievements in counselling clients in protecting and exploiting the value of their IP assets and representing clients in transactions to acquire and commercialise IP assets.

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