Sullivan & Worcester LLP

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Bronze - Firms

Few firms understand the business of brands in the media, sports and entertainment fields as well as Sullivan & Worcester. An essential partner for many companies and celebrities in this space, Kimberly Herman “really cares about her clients’ business” and is an “outstanding one-stop shop for trademark solutions”. “Extremely responsive, diligent, practical and commercially minded”, she earns high commendations from those for whom she navigates complex protection and infringement co-existence issues internationally. She serves as outside trademark counsel to Vice Media and many others with the support of Michael Palmisciano, an up-and-coming associate who is “bright, personable, and quick off the mark and calm when urgent matters arise”. The group also acquits itself with distinction outside the media space for a diverse range of clients, including global women’s advocacy group Women Deliver.

Firm Profile

From intellectual property, international tech IPOs and taxation to blockchain ventures and complex business transactions and related disputes, Sullivan’s nearly 200 attorneys in Boston, London, New York, Tel Aviv and Washington DC guide organisations that are rewriting the rules. Sullivan’s clients, including Fortune 500 companies and emerging businesses, rely on Sullivan’s strategic vision, comfort with complexity and intense focus on results.

Sullivan’s IP lawyers handle matters worldwide, including, among others, those outlined below.

Trademark prosecution and counselling

Sullivan’s trademark lawyers provide high-level strategic advice on a complete range of issues that impact on domestic and global brand management. They advise a diverse group of companies, ranging from large multinational corporations to mid-size, start-up and other emerging companies. The firm works proactively with clients to facilitate all manner of branding initiatives. Sullivan’s services include executing trademark clearance searches and drafting opinions, filing and prosecuting trademark applications, performing portfolio audits and providing strategic counselling, negotiating and drafting trademark licensing agreements, providing analysis and due diligence for transactional matters, and litigating trademark disputes.

Copyright and content clearance

Sullivan helps its clients realise the full potential of their copyright assets and prevent the loss of valuable rights. Its services include copyright clearances and ownership searches and opinions, copyright registrations, fair use analysis, content clearance, infringement investigations and litigation. Sullivan’s lawyers also advise media and production companies, independent filmmakers, advertising agencies and major brands on clearance of news, documentary, feature film and advertising video content for television and digital broadcast. The team reviews content for distribution on all types of platform, including premium cable, streaming services, film festivals, YouTube, Instagram, Facebook, Snapchat, websites and native video platforms.

IP litigation and enforcement

Sullivan’s IP litigation group defends the IP rights of domestic and foreign consumer product, hospitality and entertainment, media, high-tech and life sciences clients, publicly traded multinational corporations and start-up ventures. The group represents clients in trademark, unfair competition, false advertising, copyright, trade secret, patent, antitrust, product liability and related disputes in the federal and state courts, before the Trademark Trial and Appeal Board of the US Patent and Trademark Office, the International Trade Commission and via alternative dispute resolution under the ICANN Uniform Dispute Resolution Policy and before the National Advertising Division. Sullivan has particular experience designing and implementing programmes to fight software piracy and copyright infringement for leading companies in a variety of industries, including gaming, media and software.

Gaming and lottery law

Sullivan’s gaming and lottery law group advises clients, such as lottery systems suppliers, video lottery terminal manufacturers, gaming software developers and software services providers, in the gaming and lottery industries. The group represents gaming and lottery clients with a focus on wager-based and social gaming and related activities. In addition, the group structures, negotiates and drafts complex and multi-tiered licence, supply and support agreements, as well as joint venture agreements and private management contracts.


Sullivan represents clients as both sellers and purchasers of commercial licensing rights. The team’s lawyers have negotiated licensing agreements involving a comprehensive array of products and services, including transactions that involve complex software applications. It designs transactions to establish the most effective business advantage for its clients, protect the licence from infringement and maximise the return on investment.

Media and entertainment

The firm’s media and entertainment group works with advertising agencies, direct marketers, media companies, publishers, television networks, filmmakers, producers, individual talent and celebrities, technology companies and operators of digital content platforms, among others, on an array of media and entertainment matters, including monetising content across platforms. Its lawyers advise on all segments of the entertainment industry, including interactive and digital entertainment, mobile applications, motion pictures, television, music, publishing and sports.


Sullivan’s lawyers are skilled in all phases of the patent process, including prosecution of individual patent applications, as well as handling patent disputes and litigation. They follow a well-planned process to assess whether an invention is distinctive enough to receive patent office approval and obtain meaningful protection. They perform complete patent searches for possible infringement conflicts before clients attempt to patent and introduce a new product or product family, and offer guidance on how to circumvent any possible conflicts and still gain innovative advantage. Sullivan handles a significant number of patent litigations and disputes.

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