The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.
Silver - Firms
The cosmopolitan Soerensen Garcia Advogados Associados provides wall-to-wall trademark services with “a significant US focus”. Cross-border briefs are a breeze, thanks to cutting-edge asset management systems and the insight of globally minded professionals such as Renata Carneiro, whose fluency in four languages is a boon for international clients. Carneiro also makes a major contribution to the firm’s supremely capable transactional practice, alongside Otávio Saraiva Padilha Velasco, whose IP counsel always comes interwoven with commercial threads. Gold-tier advocate Mario Augusto Soerensen Garcia has a flair for avoiding litigation; but when things do reach the courtroom, he is a serial winner. So too is Paula Bezerra de Menezes, whose persuasive arguments frequently carry the day not only on the plaintiff and defence sides, but also in mediation.
Soerensen Garcia Advogados Associados is a Brazilian law firm that specialises in IP, technology and related commercial law, including tax and corporate law. It brings talent and experience to all types of trademark, patent, design, trade dress, copyright, domain name, advertising and unfair competition matter – from acquisition of rights to protection and enforcement, including transactions, dispute resolution and litigation.
Winning strategies, creative solutions, extraordinary preparation and impeccable execution distinguish Soerensen Garcia.
The firm gives highest priority to client needs by adopting approaches that result in pragmatic business solutions – whether through strategic actions, accomplished drafting, outstanding advocacy or skilful negotiation. It keeps lines of communication open with clients and adversaries to manage matters before they take unexpected turns. The firm’s commitment is reflected by its responsiveness.
In prosecution, transactions and litigation, clients particularly value the firm’s ability to maintain a personal touch and deliver successful outcomes at the first level and reverse unfavourable decisions.
The firm’s growing roster of premier international clients evidences its skill, knowledge and ability to fulfil expectations in a variety of situations both in court and at negotiation level.
Soerensen Garcia’s all-star team efficiently grasps the issues and gets directly to the heart of the matter. In addition to partner Mario Soerensen Garcia – definitively recognised as one of the foremost IP strategists and litigators in Brazil – the firm’s other three partners have each established admirable track records of their own, which provide the benefit of deep knowledge and multiple perspectives. In addition, the team of technical experts are well accomplished in their fields.
Mr Soerensen Garcia is regularly sought out for advice and representation by heads of IP departments at global corporations to handle critical situations. He specialises in IP litigation (including negotiated resolutions, when appropriate), mediation (including for the World Intellectual Property Organisation Arbitration and Mediation Centre) and problem solving.
Paula Bezerra de Menezes is elite in her understanding of evidentiary issues in IP litigation. In order to boost her ability in managing and collecting evidence, she is pursuing a PhD in legal procedure at the University of Birmingham, United Kingdom. She has an LLM (procedure and evidence law) and a technical degree in mediation. She also authored the book Novos Rumos Da Prova Pericial (New Directions in Expert Evidence). Her practice encompasses trademark, patent, industrial design and copyright matters in prosecution, litigation, anti-counterfeiting and border enforcement.
Otávio Saraiva Padilha Velasco combines his experience in corporate, marketing and trademark law to counsel, negotiate and litigate intellectual property in commercial matters, including domestic and international contracts, technology transfer, licences, distribution and agency arrangements, strategic alliances, franchising and consumer rights. He is expanding his practice in social media and data privacy matters.
Renata Corrêa Cardozo Pereira Carneiro brings her international knowledge and quadruple linguistic skills to the partnership by assisting clients to manage risk within their tolerance levels in acquisitions, transactions and litigation relating to trademark, domain name, trade dress, industrial design, copyright and unfair competition matters. More recently, her practice has also involved border measures and international arbitrations.
Leading the Soerensen Garcia patent team of specialists in science and technology is Barbara Cattete Dias, a patent agent who has an advanced degree in biomedical engineering with an emphasis in genetics, molecular biology and bioinformatics. The patent group includes professionals with specific knowledge of the electrical, energy, computer and biosciences industries.
Portuguese, English, French, German and Spanish.