Sideman & Bancroft LLP

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Silver - Firms: enforcement and litigation

Silver - Firms: prosecution and strategy

An outpouring of positive feedback reflects well on the high-calibre performance of Sideman & Bancroft’s brand integrity and innovation group, which enjoys prime status within the full-service firm. “The team is flexible, business sensitive and extremely responsive, and can take many client enquiries and distil them down to a smaller number of necessary ones before giving pragmatic determinations. It exemplifies the highest level of professional capability and always delivers.” With 360-degree brand mavens such as Kelly McCarthy, Béatrice Martinet and Ian Boyd, and enforcement aces Jeffrey Hallam and Zachary Alinder on deck, there are simply no gaps in its service. Executive committee member and chair of trademarks McCarthy has cracked the code of global trademark portfolio growth and value creation: “She provides detailed analyses, but formats her reports in way that makes them easy to digest – and she makes clear what’s to be done, which aids quick and effective decision making. She is prompt and well organised, and makes her clients’ lives easier.” Varian Medical Systems is one company to which she provides total support, acting alongside Martinet, who “delivers an excellent quality product when there are many tasks to complete in a short turnaround”. “Béatrice is well prepared from an operational perspective and works quickly, giving you enough runway to reflect on the options available. Her guidance and commentary are concise and to the point.” Moreover, “her team specialises in accurate logo and design searching, which is a huge advantage over other firms that lack this capacity”. Boyd is the ensemble’s top lawyer for TTAB proceedings, but also prosecutes, litigates and licenses IP rights with alacrity. Managing partner Hallam has helped to make anti-counterfeiting a key specialty of the firm; his investigative work has been fundamental to the success of many companies in the fight against fakes. Alinder “takes care of complex and significant cases with exceptional efficiency and cost-effectiveness”, for which patrons such as Lululemon Athletica and Cisco Systems are grateful.

Firm Profile

Sideman & Bancroft is a boutique law firm based in San Francisco, California, and one of the premier brand protection law firms in the world. Our team skilfully manages and protects brand assets throughout their lifecycle, while addressing today’s business challenges. We have achieved tremendous results for our clients by combining traditional IP and brand protection practices with specialty components such as:

  • criminal IP enforcement;
  • criminal and civil grey market investigations and enforcement;
  • global investigation management;
  • online anti-counterfeit monitoring; and
  • global customs advice and programme development.

With 23 women out of 39 lawyers (and 12 women partners out of 22 partners), Sideman & Bancroft is also a certified women-owned firm, deeply committed to diversity. We are proud of that diversity and believe that it also helps add a unique strategic and business perspective to our legal work that benefits our clients and their customers, and that closely aligns us with their culture, values and priorities.

The firm’s brand integrity and innovation group (BIIG) is a fully integrated and focused collection of IP transactional, prosecution and enforcement attorneys, non-lawyer professionals and paraprofessionals. The BIIG team offers a depth of services not even available at many large law firms. Our bench includes practitioners who honed their craft at large law firms, along with a number of former federal and state prosecutors. Our attorneys have developed niche specialties and complementary expertise to support brands from inception to end-of-life and all phases in between. The structure of housing our IP prosecution and enforcement lawyers within the same practice group brings broader perspectives and efficiencies to our ultimate advice. Our brand protection team also includes non-lawyer personnel with decades of brand protection experience, who have managed and supported global anti-counterfeiting programmes for some of the largest companies in the world, both internally and externally. This enables us to provide a more holistic approach to our client’s brand protection issues than would be typically found at more traditionally structured firms with related practice areas that are geographically dispersed, with diffuse coordination and management.

Sideman & Bancroft’s IP services have a global reach with attorneys located in the United States and Europe. This results in cost savings, consistency of advice across jurisdictions and significant convenience for our clients. We also maintain a well-established global network of trusted foreign counsel with whom we regularly work to protect and enforce our clients’ IP rights anywhere in the world.

We currently provide trademark and brand protection counselling, prosecution and enforcement services to companies ranging from start-ups to Fortune 500 companies, with trademark portfolios of all sizes and significant IP enforcement issues. We are managing over 5,000 trademarks throughout the world and we conduct thousands of clearance searches each year. On the enforcement side, we have enforced our clients’ rights against thousands of potential infringers and filed numerous successful lawsuits against our clients’ biggest infringers.

We represent many of the leading companies in the technology, consumer electronics, automotive, hospitality, beauty, apparel, food and beverage, and pharmaceutical industries. Our client list includes Accenture, Atlassian, Avaya, Cisco Systems, Electronic Arts, Fitbit, Glassdoor, ILIA Beauty, Intel, Lawless Beauty, lululemon athletica, Magpul Industries, OLLY, Oracle, Samsung, Sempra Energy, Shopify, Stella & Dot Family of Brands, Twitter, Varian Medical Systems, Welly, Yelp and YETI Coolers.

Sideman & Bancroft takes a fresh approach to brand protection and companies all over the world are seeing the results.

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