Pranger Law PC

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Bronze - Firms: prosecution and strategy

Brand owners that engage Pranger Law have at their disposal hands-on, senior-level and exceptionally well-trained attorneys; the popular boutique has as many partners (four) as it does other fee earners, and is modelled to give a high-quality, agile and cost-effective service. Judging from superlative client feedback, it is delivering resoundingly on all fronts: “Pranger Law is one of the finest boutiques in the United States and has great lawyers who handle all trademark needs efficiently.” Some of the warmest praise is reserved for founding partner Holly Pranger, a “world-class” lawyer who “navigates the most difficult challenges with incredible confidence and skill”. “She stays focused on business goals and budget concerns and offers unmatched value for money.” Also singled out, Gail Nevius Abbas has “tons of worldwide prosecution experience” and manages complex projects with ease. For Solera Holdings, which owns over 1,000 records in 100 or so countries, she recently completed an EU-to-national applications conversion effort in 27 jurisdictions, working collaboratively with foreign associates to get the job done. For a staunch ally in fraught litigation, look no further than Scott Lonardo.

Firm Profile

Pranger Law PC is a premier boutique, full-service IP and advertising law firm. Established in 2004 initially as a trademark practice, Pranger Law has the registration and protection of brands in its DNA and trademark prosecution remains the strongest draw for new clients. With offices in San Francisco and Silicon Valley, Pranger Law provides all aspects of global trademark services to well-known and famous brand owners, the hottest emerging growth companies and famous artists.

Pranger Law handles trademark portfolios spanning over 100 countries and containing many thousands of records, as well as enforcement actions, from cease and desist letters to oppositions, cancellations and litigation of trademark rights and claims. While our lawyers often specialise in either prosecution or enforcement, our entire team can do the work of both sides. We believe that knowing how to build and register a portfolio helps you enforce one, and vice versa.

Our lawyers and paralegals have experience working in big law firms, but we do not operate like one. Pranger Law utilises a lean staffing model in which the most experienced attorneys give every matter the attention it deserves. All our lawyers have at least 10 years of experience, most closer to 20 years or more, and they are directly involved with all aspects of our clients’ legal needs. We find that this model, combined with our boutique concentration and competitive rates, enables us to give the best quality and care to our clients and foreign associates.

In the past decade, Pranger Law has continued to develop its trademark, trade dress and unfair competition litigation practice, which has expanded to include patent and trade secret litigation. With the recent addition of patent prosecution, Pranger Law is now a full-service IP firm, and one of the few full-service IP firms in the world to be certified diverse and to have a woman managing partner.

Pranger Law has a history of representing some of the most significant disruptive companies, often from trademark filing number one, including Lyft (initial public offering), TaskRabbit (acquired IKEA), BleacherReport (acquired TimeWarner), Dropcam (acquired Google Nest), KiwiCo, 15Five and Crunchbase. While Pranger Law’s work product regularly appears in due diligence packages for news-worthy rounds of investment and corporate acquisitions, the firm has an equally impressive list of clients, past and present, with well-known or famous marks that have included owners such as Nike, Victoria’s Secret, LA Gear, Juicy Couture, Reddit, Business Wire, Sammy Hagar and Audatex/Solera. Pranger Law is also one of the few firms to have extensive experience supporting global certification marks, such as Video Electronics Standards Association’s VESA Design certification mark, which appears on many display electronics.

Practice areas


Pranger Law clears, prosecutes and manages many thousands of trademarks worldwide, with client portfolios spanning over 100 countries. Enforcement actions range from takedown demands and cease and desist letters to representing clients before US district courts and the Trademark Trial and Appeal Board, as well as managing equivalent matters with our foreign associates around the world.


Pranger Law leverages the comprehensive protections of the US Copyright Act, including statutory damages and attorneys’ fees recovery provisions, to help clients protect rights in software, designs and other protectable works. It is an under-utilised arrow in an IP quiver. We routinely register and enforce copyright and utilise cost-effective takedowns and, when warranted, file lawsuits.


Pranger Law can prosecute US and global patent estates in nearly any technical field, and the firm’s litigation department leverages years of patent litigation experience to enforce and defend clients in this area, including successful defences against non-practicing entities (ie, patent trolls).


The Pranger Law litigation team brings big-firm training and experience to all IP litigation matters. In this area, Pranger Law consistently impresses clients with high-quality work product within a manageable litigation budget.

Advertising and promotions

Pranger Law has a rare specialty, offering all aspects of developing, registering and managing the legal requirements necessary to run sweepstakes, contests or consumer calls to action, including requests for user content, coupons, bounce backs and hackathons. In addition to supporting promotions, Pranger Law reviews and counsels on all aspects of advertising materials.

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