WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Bronze - Firms: prosecution and strategy

Making its debut in the WTR 1000 this year, Novagraaf “provides world-class services across prosecution, enforcement and commercialisation. Well attuned to business concerns, it offers practical but highly strategic advice at a competitive price point”. In the words of one client: “Thanks to its impressive skillset and determination, we are expanding our trademark rights all over the world. It is wonderful to see that our partner consistently drives its own digitalisation and innovation forward, all while keeping our trademark protection at the centre of the discussion.” The international patent and trademark consultancy group has specialised in the global protection of intangible assets for over a century; today, the leading lights are Chantal Koller and Anca Draganescu-Pinawin. “Chantal readily gets to grips with the organisational structure of the brands she assists and tailors her advice to suit. She puts heart and soul into every project to offer clients a personal yet professional experience.” Draganescu-Pinawin’s “recommendations are clear and to the point, which makes decision making a lot easier. She also stays up to date on developments in the digital realm, which is a massive advantage”.

Recommended - Firms

“The practitioners at Novagraaf work together efficiently, reply to questions and requests quickly, and – most importantly – think alongside their customers. They carry everything out in in a cost-effective way, following thoughtful and commercially driven strategies. They also have an intuitive client management system.” The global agency recently joined forces with PAVIS to create a hybrid IP provider, NovumIP, which presents patrons with a novel IP management system. In Belgium, managing director Ingrid Mennens keeps things firing on all cylinders and leverages global connections to add maximum value for rights holders and their portfolios. WTR 1000 newcomer Frederik Jocqué is “eager to learn about his clients’ businesses and their strategic vision so he can fully implement them when providing advice. He is an excellent sparring partner and takes both long and short-term goals into account, which makes for productive discussions”. He has lately been tending to the portfolio of Lotus Bakeries. The Dutch team of all-stars comprises Bart Schweitzer, Monique Granneman, Gerard van Hulst and Helma van de Langenberg. “Bart’s absolute understanding of the portfolios he works on means that his advice comes from what he determines is best for the company, rather than what is easiest to execute. He is absolutely trustworthy, remarkably approachable and dedicated – a great person to have by your side.” Domain names and collective marks are fortes for the versatile Granneman, another addition to the guide this year. Transactional specialists van Hulst and van de Langenberg are always on the ball – the former has spent more than three decades helping multinationals to reap maximum reward on their IP investments, while van de Langenberg strives to find win-win outcomes in all scenarios.

Silver - Agencies

Novagraaf is a potent force in Europe’s key hubs and France is no exception. For more than 130 years, it has tended to the needs of a loyal coterie of household-name brands, leveraging legal knowledge and commercial insight to protect and defend IP rights across the continent and beyond. “It provides quick and comprehensive advice and has a strong commitment to ensuring its clients are satisfied.” In a recent highlight, the Paris team prevailed for Guinot in a series of protracted opposition proceedings against L’Oréal that stretched on for seven years.

Firm Profile

A NovumIP company, Novagraaf is an international trademark and patent consultancy that advises clients on IP strategy and management, alongside the effective day-to-day handling of clients’ IP portfolios.

The firm’s expertise includes advising clients on the protection of new ideas and inventions, and on developing strong brands and/or innovative new products through trademarks, patents, designs and other forms of IP rights.

Clients include innovative start-ups, organisations operating at a regional or national level, and multinationals with a global portfolio of strong brands and innovative technologies.

As the largest service provider of its kind in Europe, Novagraaf offers clients unrivalled scale, strength and operational excellence.

Spread across 17 offices in Europe, Asia and the United States, Novagraaf works on a broad spectrum of strategic IP issues, employing a consultancy-based approach that enables the firm to gain a more in-depth understanding of clients’ business needs.

A distinguished history

With more than 130 years of experience, Novagraaf has a long and distinguished heritage in the IP field and is constantly innovating to provide clients with tailored and intelligent solutions to help them to protect, manage, enforce and exploit their IP rights worldwide.

The firm remains today the European Union’s leading representative: it has the most trademarks under management at both the EUIPO and WIPO, and it represents five of the top 11 Patent Cooperation Treaty filers.

A NovumIP company

In 2019 Novagraaf joined forces with PAVIS to create NovumIP, the new alternative global IP service provider.

As a NovumIP company, Novagraaf continues to drive its clients’ business success by combining excellence in business-focused legal consulting with efficient IP services and smart technologies. The combined group has a united team of 380 IP specialists and a flexible, full-service approach to the entire IP life cycle.

Services across the IP life cycle

Highlight trademark services include the following:

  • Brand strategy development – legal and commercial analysis designed to help clients to develop a registration and enforcement strategy, and provide strategic insight to company board members and financial stakeholders.
  • Trademark portfolio management – proactive day-to-day portfolio management to help companies to track and manage budgets, resources and suppliers, while ensuring rights are kept up-to-date and safely maintained.
  • Trademark searching – the first step in the registration process, Novagraaf’s trademark search examines all relevant trademark registers to identify identical and similar trademarks.
  • Trademark registration – local management of the formal requirements of the trademark and design application processes to identify conflicts and secure registrations, including the management of oppositions.
  • Trademark watching – automated monitoring of new trademark applications for infringement, provided with advice where required, ensuring oppositions are filed and prosecuted in a timely manner.
  • Online brand protection – one of the key challenges facing businesses today is how to establish and execute effective online brand protection strategies without expending valuable in-house time and resources. Novagraaf’s new online brand protection services help businesses to meet that ‘more with less’ challenge by integrating and automating monitoring and enforcement to take the pressure off in-house teams. Novagraaf also provides complementary offline anti-counterfeiting and customs recordals services.
  • Trademark renewals – a wide range of tech-enabled trademark, design and domain name renewals services, so clients can choose the frequency and level of support that best meets their needs. Novagraaf also provides a leading patent annuity service, drawing on the same high quality of procedure, technology and global network, irrespective of case volume or IP management system.
  • Audit and benchmarking – IP portfolio health checks, including assessments of validity, strength and use/usefulness to a business, as well as competitive benchmarking of approach and budget.
  • IP recordals – full management of the documentation and procedures required to process updates to a chain of title in global IP offices. A dedicated attorney with knowledge of local laws and regulations will oversee the successful completion of such projects.
  • EasyIP – an easy-to-use web portal that provides clients with a single access point for all their trademark portfolio management and information needs, including budgeting. The IP management tool is provided to clients free of charge.


The following languages are spoken at Novagraaf: Chinese, Dutch, English, French, German, Hungarian, Italian, Japanese, Portuguese, Romanian and Swiss-German.

Get unlimited access to all WTR content