Norris McLaughlin PA

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Bronze - Firms: prosecution and strategy

A full-service commercial outfit that takes the business criticality of IP to heart, Norris McLaughlin earns its debut in the WTR 1000 for 2022. Skilled at all aspects of trademark practice, the firm’s prosecution, enforcement and litigation specialists provide total brand care, which, judging by enthusiastic reviews, more than meets expectations. Playing a key leadership role, Bruce Londa gives patrons the full benefit of his “extremely valuable expertise on global trademark protection strategy” along with an “outstanding service”. Jeanne Hamburg “understands the needs and priorities of those she represents, demonstrates complete knowledge of their product ranges and enables all the right business decisions to be made. She’s a tireless professional who does everything in her power to obtain positive outcomes”. Danielle DeFilippis, who co-chairs the IP group alongside Londa, takes the lead on litigation and has been attracting a greater volume of cases and more high-profile disputes to the group, which has prompted headcount growth. Often going up against opponents from larger firms, she achieves impressive results and resolves issues without breaking the bank. Working well both as a team and independently, they represent a colourful catalogue of clients including pioneers in the digital marketing space, the makers of globally popular videogames, world-famous alcoholic drinks brands and many others.

Firm Profile

Norris McLaughlin is a multi-practice, commercial law firm with offices in New Jersey, New York and Pennsylvania.

Our capabilities and experience include legal counsel on matters of national and international scope. With a team of nearly 120 attorneys practising in more than 25 legal disciplines and industry-focused groups, we are well-positioned to service a wide range of clients, including small businesses, middle-market companies and Fortune 500 corporations, as well as the private individuals and families who own, lead or manage those companies.

We are more than just a collection of lawyers who practise law together under one firm name. We are attorneys, partners and friends who are committed to the success of our clients.

We provide high-quality comprehensive legal services that our clients have come to expect and value. We are laser-focused on delivering successful outcomes – whether by completing any of a wide range of general domestic and international business transactions, by advocating for our clients in the courtroom or by providing legal counsel during the course of everyday business.

We bring niche industry experience to large companies looking to expand their existing network of legal counsel, as well as to small and family-owned businesses who need more experience, resources or in-depth knowledge of their particular markets in order to grow.

We are recognised by our clients as their trusted advisers and virtual business partners. We deliver efficient and practical legal counsel to support our clients’ needs, and we do so with a focus on their continued success through our entrepreneurial, collaborative, client-centred approach to service.

Norris McLaughlin consistently earns high marks from clients regarding virtually every area of our legal practice, reflecting our dedication to delivering outstanding client service and exceptional legal work. Regardless of the type of client, whether they are large global organisations, middle-market companies, families or individuals, our attorneys are focused on delivering value and making that a consistent experience for every client.

Trademarks and copyright are critically important to protecting an organisation’s identity, reputation and market position. Norris McLaughlin’s trademark attorneys provide comprehensive, strategic brand counselling and analysis, from due diligence to mark selection, from registration to clearance, policing and enforcement. Our trademark attorneys have extensive experience in:

  • conducting trademark searches and rendering clearance opinions;
  • evaluating whether a work may be copyrighted and clearing use of third-party copyrighted works;
  • preparing trademark licence and coexistence agreements;
  • preparing copyright licence agreements;
  • rendering opinions on the scope and validity of trademarks owned by others;
  • prosecuting trademark and copyright applications;
  • handling opposition and cancellation proceedings before the TTAB;
  • prosecuting ex parte appeals from refusals to register in the TTAB; and
  • prosecuting and defending complex trademark and copyright litigation.

Whether a client wants to stand out in a crowded market or preserve an established and successful brand, our trademark and copyright attorneys have the insight, skill and experience to help. They have extensive experience across many industries, from food and beverage to consumer products, publishing, film, art, advertising, fashion, jewellery, toys, electronic games and other creative industries, software (including SaaS), digital media, energy, pharmaceuticals and more.

Clients trust us to develop and protect these valuable assets through portfolio development, maintenance and enforcement, dispute counselling and litigation. Our trademark attorneys provide advice throughout the life cycle of a trademark, formulating national and international filing, enforcement and anti-counterfeiting strategies. We institute UDRP proceedings to recover domain names. Our copyright attorneys strategically advise on how to protect and enforce valuable creative works and software, including formulating a plan for filing copyright applications domestically and evaluating protection of those copyrights abroad, enforcing copyrights in and out of US federal district courts, as well as with US Customs.

We help clients identify and take steps to avoid any legitimate rights of their competitors. When a dispute arises, the litigators on our team are ready to combat brand and copyright infringement, unfair competition and other disputes in all legal forums, including the federal and state courts, ICANN’s arbitral forums and the TTAB.

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