Neal & McDevitt LLC

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Bronze - Firms

With a complete command of trademark law and adjacent disciplines such as marketing, advertising and promotions, Neal & McDevitt is a go-to for total brand care. Admired for their thought and practice leadership, its accomplished experts assiduously protect patrons’ intangible assets worldwide, while cracking down hard on counterfeiting and infringements. The WTR 1000 features three senior members of its team for 2021, each of whom brings something special to the table. Richard Biagi has “outstanding analytical skills” and is a “cost-effective lawyer” with impressive versatility – diverse instructions keep him sharp and ready for anything. Co-founding partner Kevin McDevitt has equally broad horizons and is an influential voice in the international trademark discussion. Nicholas de la Torre is in his element litigating complex court cases and fighting for clients in TTAB proceedings, ICANN domain name disputes and anti-counterfeiting scenarios.

Firm Profile

Neal & McDevitt is a Chicago area-based IP and marketing law firm specialising in all aspects of trademark, copyright, unfair competition, marketing, advertising and promotions law. From trademark and copyright prosecution, licensing and portfolio management to enforcement, anti-counterfeiting and litigation, Neal & McDevitt counsels clients around the world on an array of IP and marketing law matters.

Neal & McDevitt represents clients across a broad spectrum of fields, ranging from individuals and start-up companies to some of the world’s largest corporations and most iconic brands. Since its founding in 1998, Neal & McDevitt and its team of industry-leading professionals have been providing world-class counsel to its clients around the globe.

The Neal & McDevitt team

The attorneys at Neal & McDevitt have practised their entire careers in the areas of trademark law, copyright law and advertising law. The attorneys and paralegals at Neal & McDevitt are active in various professional organisations, including INTA, the American Bar Association and the Copyright Society of America. Many of our professionals hold leadership roles in these organisations and are sought-after speakers on topics related to trademark, copyright and advertising law issues throughout the United States.

Many of the professionals at Neal & McDevitt also hold leadership roles in a variety of civic, alumni and charitable organisations; some also hold elected office in governmental bodies within their local communities.


Neal & McDevitt represents a wide range of clients across a broad spectrum of industries, from financial services, technology and manufacturing to consumer brands, retail, apparel and quick-serve restaurants. Neal & McDevitt’s clients span the globe and are among some of the world’s largest companies and most iconic brands.


Neal & McDevitt’s attorneys counsel clients in the areas of selection, adoption, use and protection of trademarks and domain names; anti-counterfeiting and brand enforcement; the registration of trademarks and copyright on a worldwide basis; trademark and copyright licensing; and advertising and promotions law compliance. The firm has extensive enforcement and litigation experience, and practises before the various federal courts of the United States, the Trademark Trial and Appeal Board of the US Patent and Trademark Office, the World Intellectual Property Organisation and the National Advertising Division of the Council of Better Business Bureaus, among other administrative law tribunals.

Neal & McDevitt manages worldwide trademark portfolios for its clients and, through its network of trusted associates, provides counsel to its clients across the globe on a variety of trademark, copyright and advertising law issues.


Several of the attorneys at Neal & McDevitt are actively involved in legislative advocacy efforts on Capitol Hill which help shape the future of trademark law for brand owners and the consumers who interact with those brands.

Pro bono

Neal & McDevitt has been a leader in providing pro bono services in the areas of trademark, copyright and advertising law and represents several not-for-profit entities on a pro bono basis. Neal & McDevitt played an active role in the creation of the INTA Trademark Pro Bono Clearinghouse and some if its members have been recognised for their outstanding pro bono efforts.


Neal & McDevitt is committed to developing, supporting and maintaining a diverse work environment. Neal & McDevitt (which has been previously certified as a Female Business Enterprise by the Business Enterprise Programme for Minorities, Females and Persons with Disabilities) strives to utilise its diversity to provide the best possible service for our clients and promote a dynamic working environment for our staff. We are dedicated to adding talent to our team, regardless of age, sex, race, religion, national origin, physical ability or sexual orientation. Such a dedication to diversity is evident in our hiring practices and the promotion and advancement of our employees and attorneys. We also seek to extend that commitment to our community in the most effective ways possible. Many of our attorneys represent on a pro bono basis clients who would not otherwise have access to legal counsel. Additionally, members of Neal & McDevitt are actively involved in charitable causes and bar organisations that represent and serve a wide variety of individuals and populations.

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