Mishcon de Reya LLP

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Recommended - Firms: transactions

Silver - Firms: prosecution and strategy

Gold - Firms: enforcement and litigation

With more than 40 dedicated IP lawyers based in the newly launched innovation department, Mishcon de Reya has one of the largest trademark practices in the United Kingdom. Whether it is brand management, litigation or commercialisation, the group are at the cutting edge of developments. Recent highlights include representing Iceland Foods in invalidity proceedings, supporting Alexander McQueen with portfolio management and disputes, and obtaining a website blocking injunction on behalf of Nintendo. Pivotal to the success of the practice is department head David Rose, who is famed for his work in the landmark victory in the Sky v SkyKick litigation. “David is a truly top-tier lawyer. He is highly skilled, diplomatic, knowledgeable and is always focused on the client’s objectives. David’s insight and experience are invaluable.” Two more top performers are Sally Britton and Jeremy Hertzog, who play instrumental roles in the work for Iceland Foods. “Sally is an excellent attorney. She is proactive, creative and has a deep understanding of her clients’ needs.” “Jeremy is a leader in IP matters and is excellent at guiding clients through tough litigation. He is a first-rate lawyer and one of the best in his field. Jeremy’s advice is solid, thorough, reliable and prompt.” Hertzog works closely with Cassandra Hill in representing Thom Browne in an infringement dispute against Adidas which spans the United Kingdom, the European Union and the United States. The pair also come together to support Hewlett Packard Enterprise in litigation that includes issues of counterfeiting, infringement and passing off. Hill was recently made partner, as was Peter Nunn, who is an expert on cross-border customs detentions and enforcement matters. Nunn is a regular contributor to the firm’s ‘Turning Losses Into Profits’ programme, which has helped to recover over £300 million for patrons who suffered losses through counterfeiting operations. Leading the transactional side is Lewis Cohen, who has lately been executing a licensing deal and consultancy agreement between restaurant chain Casamata and hotel group Marriott.

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