Mayer Brown

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Bronze - Firms

The German brand management practice of US-headquartered juggernaut Mayer Brown is both impressive on its own terms and a vital cog in the firm’s extensive network across Europe, China and the United States. Scrupulous in its approach to IP portfolio management, the team can predict disputes before they happen and designs strategies with every facet of brand protection, enforcement and monetisation in mind. All making an impact are Konstantin von Werder, Christoph Crützen and Ulrich Worm. Frankfurt-based von Werder draws on years of trademark litigation to provide intelligent strategic advice – recent highlights on the latter side include work for A&O Hotels and Hostels Holdings, which is expanding its hotel chain across Europe; and Fairtrade Labelling Organisations International, the controller of one of the best-known and arguably most important certification marks around. Resident in Düsseldorf, Crützen dedicates time to both trademark and patent work and is prized for his clever tactics in multi-jurisdictional litigation; while Worm heads up the German IP practice and is as confident coordinating transatlantic disputes as he is shepherding IP licensing agreements across the line.

Silver - Firms: prosecution and strategy

Housing one of the largest IP and TMT practices with more than 50 practitioners, Mayer Brown takes good care of every stage of the trademark cycle and operates in virtually all industry sectors. The team possesses spot-on trial capabilities and has established itself throughout the years as the go-to choice for complex IP litigations. In the lead is Gabriela Kennedy, one of the most respected IP lawyers in Asia. Though particularly known for tackling company name hijacking issues in Hong Kong, she has a sophisticated understanding of almost all IP-related matters from litigation to licensing, strategic advice and portfolio management and has been entrusted with portfolios and suits by Chinese tech giants and global brands.

Recommended - Firms

Brown JSM (Hong Kong)

Silver - Firms

A high-flier in trademark litigation and an ace at strategic prosecution, Mayer Brown also maintains a superb commercial IP practice and regularly gets signatures on the dotted lines of major cross-border brand and IP-driven transactions. Securing its status as a premier destination for sophisticated contentious, counselling and deal work is Michael Adams, who co-leads the global brand management and internet practice. He and fellow Chicagoan Richard Assmus serve as global trademark counsel to Beam Suntory, whose portfolio encompasses more than 15,000 trademark applications and registrations; in carrying out this role, they take the lead on multi-jurisdictional enforcement and litigation matters, making it a good showcase of their all-round talent. Adams has outstanding leadership abilities, while Assmus has an amazing ability to sift through dense cases and complex fact patterns to emerge with clear and persuasive lines of argumentation. Future leader Kristine Young is another key name for the address book and an extremely diligent lawyer who does everything with a personal touch. She is the primary relationship partner for Wilton Brands, which she supports across many jurisdictions. She has also been a key team member representing 3M in lawsuits fighting price-gouging during the pandemics, in the course of which Mayer Brown has secured injunctions against companies for violating federal trademark and false advertising law; Mayer Brown can bring all necessary firepower to important litigation campaigns such as this.

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