Mayer Brown

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Silver - Firms: enforcement and litigation

Silver - Firms: prosecution and strategy

With more than 50 members in its Asia IP and technology, media and telecoms team, Mayer Brown has one of the largest practices in the region, handling contentious and non-contentious matters with ease for rights holders across all industries. Attracted by the firm’s proven success in litigation, an increasing number of luxury and fashion brands are turning to the side for assistance with complex cross-border trademark infringement matters. The outfit also runs a strong licensing and trademark practice, taking care of transactional needs for clients throughout Greater China. Co-leader of the IP practice Gabriela Kennedy is an experienced practitioner specialised in telecommunications, media and technology. Long-standing patron Alibaba is one of many well-known names entrusting Kennedy with protecting their IP rights.

Silver - Firms

“Mayer Brown’s trademark attorneys invest time to learn about clients’ businesses and goals, so that they can provide right-sized legal and commercial counsel; they act like an extension of in-house teams in a way that adds immense value to relationships.” This is the code of conduct for trademark all-rounder Kristine Young, who debuts in the WTR 1000 this year: “Kristine is very detailed and strategic in her thinking, and is excellent at interfacing with foreign correspondents – she doesn’t just pass along their feedback, but takes it on board herself to better provide complete recommendations.” She forms a dynamic partnership with Michael Adams in the service of CTF Hotels and Resorts/Baha Mar Resorts and a prominent investment firm focused on real estate and hospitality. Hailed as a “fabulous, highly disciplined and organised lawyer”, Adams co-leads a refined brand management and internet practice that is renowned for its global strategic approach and its efficiency: Mayer Brown currently manages nearly 50,000 trademark files worldwide and never drops the ball on one. Adams also collaborates often with Richard Assmus, whose cultivated litigation and transactional skills are a major asset for the group.

Bronze - Firms

The Frankfurt base of international juggernaut Mayer Brown offers a 360-degree trademark service. It leaves no stone unturned in assessing, building and managing trademark portfolios; cuts to the chase in IP litigation; and can provide answers to all manner of advertising questions. The likes of Discover Financial Services and Goya Foods Inc engage it for shrewd portfolio management; on the contentious front, it has lately done battle for Dental-Union GmbH; and transaction-wise, it has been undertaking extensive licensing work for Fairtrade Labelling Organisations International, a company to which certification marks are undoubtedly crucial. Setting the standard is department head Ulrich Worm, who has recently been masterminding an enforcement project on behalf of fitness company Nautilus Inc. As well as acting in cross-border IP litigation, Worm is a sage adviser on IT and technology-related matters, including cloud services, data and software licensing agreements, and e-commerce. He is joined by fellow IP litigator Konstantin von Werder, who also acts in opposition proceedings before the German trademark office and EUIPO, deftly drafts licensing agreements and has in-depth advertising and marketing knowledge.

Recommended - Firms

Throughout all phases of the brand lifecycle, Mayer Brown applies a laser business focus to its work. Whether securing trademark protection, enhancing the profitability of a portfolio, seizing on opportunities for IP monetisation or litigating complex disputes, its overarching goal is to create IP value for clients. Chicago-based Michael Adams furthers this mission as co-head of the global brand management and internet practice. Adams serves as worldwide counsel for Beam Suntory, while eminent US colleagues such as John Mancini take the lead on other noteworthy relationships. Mayer Brown also maintains a substantial IP and TMT practice in Asia, which is spearheaded by Gabriela Kennedy. The start of 2020 saw significant expansion of the team there, with several trademark executive hires and some notable internal promotions The Asia team matches strength in depth in all areas of the practice – prosecution, litigation and transactions – with a flair for conducting rigorous IP audits and planning regional strategies for more efficient rights management.

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