Mathys & Squire LLP

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Silver - Firms: prosecution and strategy

Though it perhaps has a stronger profile on the patent side, Mathys & Squire is also home to a “reliable and trustworthy” trademark practice. Despite the challenges of the past two years, the group remains on an upwards trajectory, increasing its trademark filings by 30% in the 2020/2021 financial year. It has a special affinity for the needs of start-ups and emerging businesses, shaping their trademark protection strategies and providing them with the keys to full brand exploitation. “The team at Mathys & Squire is extremely approachable and knowledgeable, and provides practical, pragmatic advice. They are diligent and cost effective, making a sometimes dry topic easy to understand and to manage. We feel assured that we can go to them with an issue and they’ll come back quickly with a reasonable solution.” Setting the standard is dual-qualified trademark attorney and solicitor Margaret Arnott, who has been with the firm since 1998. She has recently masterminded a large-scale filing programme for Spirit Energy; obtained a vital injunction on behalf of accountancy bodies the Institute of Chartered Accountants of England and Wales, the Institute of Chartered Accountants of Scotland and Chartered Accountants Ireland; and worked with trade union Unison to consolidate its portfolio and advise it on infringement issues. At her side is Manchester-based trademark attorney Gary Johnston, who adroitly handles anti-counterfeiting measures and appears in myriad opposition and appeal proceedings. For the last seven years, he has been assisting impact protection innovator Design Blue Ltd with the registration and maintenance of its many trademarks.

Firm Profile

Mathys & Squire LLP is one of Europe’s premier IP firms, with more than 100 years’ experience in the protection and commercialisation of IP rights, leading the field with insight, innovation and quality.

About Mathys & Squire
Mathys & Squire uses a combination of expertise and creativity to become part of its clients’ success stories. The firm’s depth and range of technical knowledge from its 65 qualified attorneys, alongside its deep commercial understanding of brand protection, trademark and design portfolio management, ensures that clients’ wider business objectives are understood and positive results are consistently achieved.

With UK offices in London, Birmingham, Brighton, Cambridge, Manchester, Oxford and York, and European offices in Munich, Luxembourg and Paris, as well as dedicated teams based in China and Japan, Mathys & Squire is a truly global firm, working to ensure that clients have the necessary protection throughout the world.

Client focus
Mathys & Squire works with a range of organisations – from start-ups and SMEs to public sector bodies, universities and global entities – covering the full spectrum of industries and also works with some of the most established brands in each sector. The firm’s specialist trademark attorneys protect the rights of global brand owners in a diverse range of sectors, including automotive, consumer goods, sports, food and drink, clothing, pharmaceuticals and technology. Mathys & Squire’s team of experts share their clients’ ambition, passion and entrepreneurial spirit, going above and beyond what is expected when it comes to service delivery.

Trademark services
Mathys & Squire recognises that the effective management of trademark and design portfolios encompasses the delivery of a wide range of services, including:

  • trademark portfolio management;
  • trademark availability searches (including brand availability analysis for new products and services);
  • the filing, prosecution and renewal of trademark applications (in the United Kingdom, the European Union and overseas);
  • monitoring and watching services;
  • oppositions, cancellation actions and contentious IP proceedings (including litigation);
  • anti-counterfeiting and online brand protection and enforcement services;
  • the preparation and recordal of trademark assignment documentation; and
  • due diligence and IP audit evaluations.

Trademark team
Partners Margaret Arnott and Gary Johnson head up the Mathys & Squire trademark team, which works with a range of clients across a broad range of sectors.

The firm’s trademark attorneys are heavily involved in clients’ commercial strategies, focusing on brand management and licensing, as well as protection. Mathys & Squire boasts a complete and unparalleled service unlike many other IP firms, offering clients services relating to the protection and defence of intellectual property, as well as its commercialisation and valuation. The critical importance of intellectual property as a business asset is recognised across the firm’s service areas and sector groups.

Being ISO 9001 accredited further demonstrates Mathys & Squire’s commitment to providing the highest level of client service, delivering consistent performance and continuously looking at ways to improve the offering to clients. Further, the ISO 14001 accreditation focuses on environmental management issues and recognises the commitment to improving the firm’s environmental performance by using resources efficiently, reducing waste and reducing its carbon footprint.

Mathys & Squire is passionate about creating and delivering innovative, high-quality, client-focused services and building close and longstanding relationships with clients in order to establish defensive and offensive IP portfolios that generate commercial value. The firm’s experts are proactive when working with clients and valued for their integrity, honesty and collegiate approach.

Get unlimited access to all WTR content