Macpherson Kelley

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Bronze - Firms: prosecution and strategy

Macpherson Kelley is well-connected internationally as a member of the Multilaw network and makes light work of managing thousands of trademarks and registered designs worldwide. Its specialists also link up with experts in various litigation teams within the firm to robustly enforce patrons’ IP rights where necessary. In all areas of its trademark practice, there has been plenty of interesting work for the team to pore over during the review period – for example, acting for Peter Champion IP in protecting its HOLDEN DEALER TEAM and PETER G BROCK marks, which involved a flurry of online takedowns. For Sales Force National, which trades its range of storage products as Zenexus, the group has filed vital trademark applications in China and several other territories. Responsible for the Peter Champion work, Mark Metzeling has also been instructed as sole legal adviser in connection with the establishment of the Queensland XR Hub and Queensland AI Hub in the course of which he has assisted multiple IT businesses in connection with trademark filings and strategic IP issues. Metzeling is a fount of knowledge in all facets of trademark practice and gets excellent reviews from the market: “He and his team are highly responsive and go out of their way to make themselves available at all hours of the day. They offer excellent value for money and are pragmatic and commercial in their advice, which is easy to follow and pass on. Above all, they achieve great results.”

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