Loeb & Loeb LLP

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Bronze - Firms: enforcement and litigation

Silver - Firms: prosecution and strategy

Rights holders are happy to attest to the skill, knowledge and professionalism of Loeb & Loeb’s attorneys, who provide “quick, efficient, high-quality and affordable trademark assistance no matter what kind or where in the world you need it”. One of the best is Melanie Howard, who has a key role to play in chairing the IP protection and luxury brands groups and deputy chairing the advanced media and technology practice. A “super responsive, practical and sensible”, she manages the global trademark and domain name portfolio of Hudson’s Bay Company/Saks Fifth Avenue and Lord & Taylor. Another prominent name is gold-ranked David Grace, a go-to brand strategist for companies and entertainers with iconic brands. He acts for FAT Brands, a leading global franchising company that strategically acquires, markets and develops fast casual and casual dining restaurant concepts around the world; Byron Allen’s Entertainment Studios; and French multinational consumer products company Groupe SEB, which he has supported for many years. David Grossman serves as deputy chair of the firm’s litigation department and takes the reins whenever there are heavy-duty trademark cases to tackle. He undertakes enforcement and portfolio work for a number of studios and production companies, including Paramount Pictures, Universal and Legendary. One of the most important recent developments for the group was the recruitment of Jorge Arciniega, who joined from McDermott Will & Emery in February 2021. The recipient of much praise, “Jorge has a unique ability to get to the heart of any matter from both a legal and business perspective. He knows trademark law as well as anyone and is a resourceful lawyer with a deep understanding of how trademark law intersects with new technology and media.” One source comments: “He has saved us a huge amount of money thanks to his international insight and practical approach.” Another adds: “He has been an invaluable mentor to me in my in-house role – he is always willing to share his knowledge and experience.”

Silver - Firms

Loeb & Loeb’s IP team provides indispensable advice throughout all phases of the trademark life cycle and capitalises on deep entertainment, technology and advertising industry expertise along with diverse counselling, litigation and deal negotiation skills to help clients optimise their consumer branding and marketing. Recommended in the WTR 1000 gold tier for both prosecution and litigation, Douglas Masters employs an interdisciplinary scheme of thinking that allows him to solve the most complex trademark conundrums. “Doug has a unique ability to cut quickly to the core of an issue and present workable solutions that are sensitive to specific corporate needs and approaches. He tailors strategies very effectively and is highly creative, as well as quick and efficient.” His recent high-profile work includes representing the NCAA in a trademark infringement action before the TTAB against the Virginia Urology Center for its use of the term ‘Vasectomy Mayhem’ and the implication that it was an official tournament sponsor. Down the hall in Chicago, chair of the advertising, marketing and promotions practice Brian Heidelberger is another repository of trust. He provides total brand care to State Farm and undertakes trademark licensing work for Unilever. “Brian is extremely client focused and looks to add value in everything he does. He does very high-quality work within budget.”

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