The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.
Silver - Firms: enforcement and litigation
Distinguished multi-service firm King & Spalding dispatches all brand-related instructions with a sure hand. It pulls the right levers to clear, file, prosecute and enforce trademarks and – supported by an extended worldwide network of foreign associates – whips global portfolios into optimal shape. The team also brings great comfort when trouble brews thanks to its accumulated trial experience and winning record in matters of significance not just to the relevant parties, but to entire industries. Instilling immense confidence in those they represent, Bruce Baber and Kathleen McCarthy oversee the practice in New York. They are the first choice for The Coca-Cola Company and any number of other leading brands due to their unwavering commitment to quality and laser focus on clients’ interests. Baber draws on an encyclopaedia of attack plans for complex litigation. His most significant recent case saw him duke it out for Google in a multibillion-dollar copyright lawsuit concerning smartphone software filed back in 2010 by Oracle – the Supreme Court cleared Google of wrongdoing in April 2021, ruling that it made fair use of the code at issue – but he has many notable trademark accomplishments on his CV too. McCarthy also puts in resonant performances in high-stakes cases and, like Baber, flexes refined strategic counselling skills. She recently went out to bat for Spanx, successfully defending a suit filed by R and A Synergy which asserted trade dress, slogan copyright and false advertising claims.
Bronze - Firms
King & Spalding’s IP specialists have superior industry expertise; its patent folks are in tune with everything going on in the life sciences, technology and energy domains, while its trademark pros are intimately familiar with the business landscape in the personal care/consumer products, food and beverage and retail sectors. Supremely well prepared, they give targeted advice while notching up the wins in TTAB proceedings and court litigation. In his seven years with the firm, Richard Groos has made King & Spalding a premier destination for household-name brands such as Home Depot and Shopify, both of which he represents on wide-ranging trademark assignments; the former has been a client of his for 20 years, which speaks to his creative problem-solving skills and the quality he offers.