GEN Law Firm

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Bronze - Firms: prosecution and strategy

Founded by and consisting of mostly ex-AnJie key IP partners, GEN Law Firm has become the latest up-and-coming outfit and gained much traction in the China IP scene. The “excellent IP team” is “outstanding among other counsels” and “extremely professional, creative and proactive”. Ever since its establishment in 2020, it has been building a massive momentum. It currently houses ex-chief IP counsels in multinational corporationss and IP veterans who come with decades of experience and specialise in the automobile, banking and financial industry, wireless communication, semiconductor, computing, pharmaceuticals and retail sectors, to name a few. Domestic start-ups and ventures also find GEN Law a reliable ally to safeguard their IP interests. Kefeng (Steve) Zhao, Jing He, Jinwen (Kevin) Han and Jerry Xia are the names on the address book. With more than 15 years of experience as an IP lawyer, Zhao has handled many precedential cases, which were selected as top 10 cases by several Chinese courts. Practitioners are noted as being “excellent, with great understanding of local laws and the foreign brand ecosystem”, Beijing-based He and Han have paired up to act for Travel Sentry on its trademark portfolio and subsequent contentious matters with substantial success. Based in Shanghai office, Xia has 20 years of experience in both private and in-house practice in China and the Asia-Pacific region and his practice encompasses everything from filing, portfolio management to enforcement and litigation.

Firm Profile

GEN Law Firm is the natural result of its founders’ unconditional commitment to partnership and leadership, supported by their years of expertise and successful track record. At GEN Law, we are proud of our accomplishments, while we remain true to our pledge to listen to our clients to understand what really matters to them and unwaveringly look for new and multi-dimensional solutions to their challenges. We consistently generate trust and effect positive impact for our clients.

Our attorneys have been serving leading industry players in and outside China for more than 20 years. The industry sectors we have deep expertise in include most essential fields such as automobile, banking and financial industry, wireless communication, semiconductor, computing, pharmaceutical, retail, publication, software, sports, chemical, social media and advertising.

Top global and leading companies routinely entrust our members with their highest-stakes courtroom briefs, which gives some measure of the quality our practitioners are known to possess. Our primary practice focuses on corporate, dispute resolution, intellectual property and regulatory affairs (antitrust, data privacy, environment, product quality compliance etc). We uniquely apply legal methodology in managing public affairs and achieve great effectiveness in handling some of the most complex and challenging issues for our clients.

Our team members’ expertise is well recognised by Chamber’s Asia Pacific, The Legal 500, Who’s Who Legal, Asian Legal Business, Benchmark Litigation, WTR 1000, Managing Intellectual Property’s IP Stars, IAM Patent 1000 and IAM Strategy 300, among others. We represent leading technology companies in the wireless, pharmaceutical, automobile, lighting, medical device and semiconductor areas in patent litigation, IP licensing, trade secret and IP prosecution matters.

We place great importance on the development of our people's professionalism and leadership skills. We care about gender equality and women leadership. We are committed to the mutual achievement of new possibilities, the pursuit of the value of the legal profession and the expansion of space of growth for every member of our team.

Our team members are well-regarded legal experts in their fields, which is demonstrated by their winning records, client recommendations and industry rankings. Our clients have commended us for combining strong first-hand litigation experience with a robust commercial outlook. Clients commented in Chamber’s Asia Pacific that “[GEN’s professionals] are not only taking instructions but [are] very creative and proactive. They are able to come up with creative ideas". Another interviewee also testified: "They have a good grasp of the law and a very practical and innovative approach. In terms of responsiveness, it's been very high." Another client praised us for being very resourceful and experienced.

We are fortunate and proud of the diverse background of our attorneys in terms of education, industry and career experience. We recruit from nearly all major law schools in China and many of our members have overseas educational and work experience. Some of our members were highly recognised in-house legal executives; some members served government authorities or worked for years in judiciary positions before joining private practice.

We rigorously apply unique coaching models to ensure sustainable delivery of high-quality legal service and expand our capability in communication and management. We are committed to professional training and development for each member of our law firm, which is also critical to client service.

We fully recognise the critical value of managers and the supporting team in the law firm operation. We have special leadership positions in law firm operation and strategy development, working closely with highly qualified professional staff in information technology, finance and professional development.

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