FB Rice

Gold - Firms: prosecution and strategy

Despite the global economic and geopolitical uncertainty, independent IP specialist firm FB Rice has remained one of the busiest and finest trademark outfits in Australia. With its many multi-jurisdictionally qualified attorneys, it prides itself on offering brand protection services which dovetail its local reach with global expertise. As reflected in the glowing reviews from patrons, the set is adept at leveraging the flexibility of the Trans-Tasman trademark system to deliver high-quality and cost-effective services without any compromise. “FB Rice is always at the top of the game. Their advice and recommendations are always considered, thoughtful, creative and practical.” “FB Rice forms strong relationships with its clients, in order to best understand the legal and commercial imperatives and objectives.” Today, it has firmly established itself as a gold-standard IP boutique and go-to choice for strategically savvy, made-to-measure advice. Excelling at complex prosecution and contentious administrative proceedings, Michael Seifried brings his strong leadership to the ensemble. He serves as the primary point of contact for LG Electronics, which recently appointed the practice as its sole trademark counsel for Australia and New Zealand, as well as the Commonwealth Scientific and Industrial Research Organisation, for which he provides wide-ranging strategic advice that encompasses several jurisdictions. Patrons are impressed with his “extensive expertise in complex cases, coupled with his responsiveness, strategic thinking and empathy”, and praise his advice for its “utmost clarity, impeccability, quality and consistency”. Earning similar praise, Lara Gun  is “one of the most diligent and consistently amazing lawyers I have ever worked with”. An experienced senior associate, Gun gives essential support to rapidly growing companies, such as data analytics and AI company Quantium Digital, for which she oversees a global filing project. She serves a diverse roster, which includes several green foods and craft beverage start-ups and small businesses. Making her debut on WTR 1000 this year, Sarah Dixon’s pragmatic and commercial approach to devising the optimal trademark strategies receives praise: “Her experience, knowledge, global networks and strategic thinking are the guarantee for excellent results. She is simply a pleasure to work with.” Completing the stellar line-up is Lisa Neilson, who draws judiciously on her years of IP experience in London to manage multi-jurisdictional portfolios and advise on both local and global filing strategies.