Fasken

Silver - Firms

A prominent name in the Canadian IP space, Fasken can handle the protection and defence of trademarks on a global level and does so frequently for customers from a variety of industries. It services both domestic and international brand owners from its seven offices across Canada, as well as in London, Johannesburg and Beijing. The set has no shortage of work, and recently its Montreal office has been overseeing the Canadian trademark portfolio of prestigious cosmetics and haircare company L’Oréal. Marek Nitoslawski and Amélie Béliveau provided the brand with strategic advice on branding and product labelling. Nitoslawski is at home coordinating transnational disputes and has a penchant for unconventional marks, while Béliveau has also been working for Uber Technologies alongside Jean-Philippe Mikus and WTR 1000 newcomer Michael Shortt. The trio handle all searches, filing and litigation on Uber’s behalf, and offer advice on international trademark concerns. Patricia Seguin has been dispensing sage portfolio management advice for over three decades. Most recently, she helped Quebec’s largest private media company, Quebecor Group, with the strategy for its entire trademark portfolio. Holding down the fort in Quebec City is Sébastien Roy, “a very knowledgeable practitioner who keeps abreast of any new legislation and delivers practical advice”. He has been assisting Endoceutics Inc., a pharmaceutical company in the field of women’s health, in securing worldwide protection for its mark IntrarosaTM. In Toronto, Armand Benitah, Mark Penner and Simon Hitchens are available. Benitah is chair of the firm’s Toronto IP group and produces solutions that keep a business’s end goals in mind; Penner has been working with Demarche Labs to develop its protection and enforcement strategies, as it expands across multiple jurisdictions; and Hitchens “is a dedicated professional who is creative, thorough and exceptionally responsive”. Over on the West Coast, Roger Kuypers leads the team, and his work often contributes to the commercialisation of ideas. Of late he has been managing the Jim Pattison Group’s portfolio, a local company with approximately $12 billion in yearly revenue. He collaborates with Janine MacNeil on this, “who routinely provides exceptional legal counsel and practical solutions. She is fantastic at what she does, and her expertise is incredibly valuable.”