Dickinson Wright

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Recommended - Firms

When companies enlist Dickinson Wright for trademarks, they get the direct attention of the firm’s best IP minds; work isn’t pushed down automatically, but is done by hands-on senior attorneys who leverage their experience to maximise efficiency. The team delivers on its promise of a stellar service and maintains confidence by delivering results on time and on budget – and there are no surprises along the way either. Helping to maintain these high standards is trademark and copyright practice co-chair John Nishi, based in Ann Arbor. Brilliant at risk management, he approaches assessments in a practical and realistic manner, and weighs the pros and cons of strategic decisions carefully. The firm has similarly talented professionals in multiple other offices, including in Austin, DC, Fort Lauderdale, Las Vegas and Phoenix, offering a strong national platform to rights holders.

Bronze - Firms: enforcement and litigation

Bronze - Firms: prosecution and strategy

WTR 1000-recommended for prosecution and strategy and enforcement and litigation, Dickinson Wright presents a comprehensive trademark offering in the capital. Better thought of as a strong national platform, though, it has strength in depth in multiple offices and a culture of collaboration that ensures everyone pulls in the same direction: towards the complete satisfaction of clients’ total brand needs. The first name on the team sheet in DC is Nicole Meyer; active internationally through an extended network of reliable contacts, she takes care of worldwide portfolio management with the minimum of fuss. “Nicole understands different legal regimes and is great to have a free exchange of ideas with on international matters. She understands the finer points of the US examination system, which can be fraught with challenges, and provides pragmatic and commercial advice while keeping a keen eye on costs.” Foreign correspondents appreciate this; as do her direct clients, including global software-as-a-service entity Cvent, whose marks she protects and enforces robustly and polices watchfully. She and Jonathan Redway make a great pairing, with Redway supplying deep contentious nous born of many years as a trial lawyer. 

Silver - Firms

With 10 offices working collaboratively on all aspects of the selection, protection and enforcement of trademarks, Dickinson Wright is within easy reach for brand owners when and where needed. Nothing is off limits for the ensemble, which demonstrates thoroughness and perspicacity on search and clearance, risk analysis, prosecution and litigation. Much of the work it handles is multi-jurisdictional in nature, for which the firm’s well-cultivated foreign correspondent network comes in extremely useful. In 2020, Dickinson Wright augmented its Phoenix group with the recruitment of Flavia Campbell from Lewis Roca Rothgerber Christie. A potent new addition, Campbell is “utterly responsive and rich in excellent ideas”. She joins Frank Long, a tenacious and seasoned litigator with a pristine track record.

Recommended - Firms

Dickinson Wright’s trademark experts understand business and think like in-house counsel, enabling them to build a rapport with those they represent. They get amped up about their clients’ passions and appreciate when things get urgent; their service is highly personal and attentive as a result. The embodiment of this modus operandi is Jennifer Ko Craft, a dextrous trademark prosecutor and enforcer – and licensing ace – who previously served as associate general counsel for Agassi Enterprises and Alliance Sports Management. “Jennifer consistently provides direct, concise and well-considered advice, and has a great knack for designing innovative and pragmatic filing strategies and approaches for overcoming difficult rejections.” In addition to more traditional brand owners, she acts for a colourful catalogue of celebrities, sports stars and entertainers; across the board, she “makes clients feel special and ensures that everything she does meets the highest standard of quality”. For litigious engagements, meanwhile, John Krieger is a sure bet. He also knows his way around the sports and entertainment fields and has an excellent hit rate in trademark, trade dress, copyright and counterfeiting cases.

Firm Profile

Dickinson Wright is a growing, full-service law firm of experienced, creative, diverse and dedicated legal professionals. We have more than 475 attorneys in 19 offices across more than 40 practice areas. Our IP group is one of the firm’s largest and most robust practice groups, comprising over 90 lawyers, with 11 dedicated exclusively to trademark law.

Our trademark group counsels clients in all aspects of trademark law, striving to provide cutting-edge, cost-effective legal advice with excellent results. From clearing new marks to resolving disputes, we help clients secure, optimise and protect their trademarks, trade names and domain names worldwide. Our trademark lawyers have been recognised in Chambers USA, Best Lawyers in America and Super Lawyers.

Our experience

The Dickinson Wright team handles every type of trademark issue, from managing global trademark portfolios to helping emerging companies to develop, optimise and enforce their rights. We routinely guide clients through all aspects of trademark protection and risk management, negotiating and structuring acquisitions, licences and transfers of marks. We counsel clients on trademark and domain name registration strategies to protect their intellectual property in the United States and around the world.

We routinely advise on the full range of infringement and unfair competition matters, including piracy, anti-counterfeiting, copyright, misappropriation of trade secrets, non-compete and non-solicitation agreements, false advertising and deceptive trade practices, as well as strategies for maximising the value of intellectual property through licensing and other creative arrangements to achieve client goals.

We represent firms ranging from Fortune 500 companies to small and emerging businesses. Our clients own some of the most notable and valuable trademarks in history and come from a myriad of industries, including high-tech, automotive, broadcasting, chemicals, consumer electronics, retail, food and beverages, e-commerce, entertainment, hospitality, gaming, healthcare, real estate and development, pharmaceuticals and publishing.

International experience

In addition to our domestic practice, our team has an extensive background in foreign and multi-jurisdictional trademark policing, protection and enforcement efforts. We have represented some of the largest companies in the world, as well as start-ups, artists and other rights holders in the international arena, where local laws can be challenging, and piracy and trademark counterfeiting are a constant threat. Our lawyers are proficient at working with foreign trademark counsel in creative and meaningful ways to provide worldwide trademark protection and fight unfair competition.

Trademark litigation

Dickinson Wright trademark litigators are highly skilled in representing clients in claims involving trademarks, product design, trade dress and copyright. Our lawyers are experienced at preventing the import, sale and distribution of both counterfeit products (through both civil and criminal proceedings) and grey market goods in the United States and internationally. Our team members are highly adept at obtaining emergency seizure orders, as well as temporary and permanent injunctive relief.

Dickinson Wright litigates complex cases before the TTAB and regularly represents clients before the USPTO, the International Trade Commission and courts at all levels throughout the United States. Our team has extensive experience litigating cases involving the infringement of IP rights over the Internet, successfully shutting down websites containing infringing material and securing the transfer of infringing domain names.

Recent highlights for the firm include:

  • shutting down six different Chinese manufacturers/suppliers promoting and selling infringing automotive goods at a major international trade show by obtaining a seizure and temporary restraining order within 24 hours of their set-up;
  • defending a client against allegations of violations of the Indian Arts and Crafts Act brought by the Navajo Nation;
  • resolving an international dispute by shutting down a trademark infringer in the high-tech space at a US trade show through a temporary restraining order 48 hours after set-up;
  • successfully defending a small business owner’s registration against a highly contentious attack at the TTAB by a world-famous athlete; and
  • shutting down a trademark infringer offering a fraudulent cryptocurrency within an hour of the currency being launched, by way of a temporary restraining order.

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