Dentons

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Silver - Firms: enforcement and litigation

The world’s biggest law firm is a potent presence in Russia, where its substantial IP practice crunches through a varied diet of trademark and domain name work, encompassing everything from registrations both in Russia and worldwide to complex cross-border litigation. At the helm is Denis Voevodin, who has spent three decades in the service of myriad household-name brands – providing strategic advice, defending their interests in court and implementing devastatingly effective anti-counterfeiting measures. At his side is counsel Irina Stepanova, who gets signatures on the dotted lines of IP transactions and licensing deals of every flavour. “Irina has a deep academic background and extensive experience in IP matters. She pays attention to all the details, always takes account of the big picture and keeps up to date with her sphere of work. She is experienced, has a business-oriented approach and is very attentive to clients’ needs.”

Bronze - Firms: prosecution and strategy

Bronze - Firms: enforcement and litigation

As befits the largest law firm on the planet, it would be remiss if Dentons did not have a substantial IP group stationed in London. Its talented practitioners consistently meet and exceed the demands of some of the biggest brand owners and licensors worldwide. Key among these is Virgin, which the firm has been assisting with trademark issues for more than 20 years; it has also recently been providing Warner Music with wide-ranging counsel on IP investments and defending American Eagle Outfitters in UK High Court proceedings over an alleged co-existence agreement breach. All three pieces were handled by soft IP head Anna Copeman, who sets the bar high for her colleagues: “Anna and her team are great to work with, make clients feel valued and are great at breaking down some of the more complex documents into layman’s terms, which is very useful.” Another leading light is Anna Brown, a trademark attorney whose background in neuroscience grants her an intuitive understanding of technical industries, but who is a trusted guide in any sector.

Bronze - Firms

A central component of the world’s largest law firm, Dentons’ German trademark contingent is also a powerful force in its own right, combining domestic know-how with a global outlook to great effect. Litigation and prosecution are covered with equal finesse and are regarded as two sides of the same coin. The firm has recently been defending Amazon against trademark infringement claims brought by Coty in relation to the latter’s JOOP! mark; acting for Delta Air Lines in infringement and cancellation proceedings across Europe and the United States; and carrying out a sweeping anti-counterfeiting campaign for Novartis. Handling all three briefs is Constantin Rehaag, who is as well reputed for his courtroom performances as he is for his granular knowledge of anti-counterfeiting and criminal IP law. Alongside French attorney David Masson, he was responsible for setting up Dentons’ integrated European trademark prosecution practice. Standing shoulder to shoulder with him is Stefan Dittmer, who places technology and digitisation at the heart of everything he does. Active in both the contentious and non-contentious realms, he recently provided vital advice to Intermediate Capital Group on its acquisition of a major stake in fibre-optic network operator TNG, which involved everything from software licences to data privacy issues.

Silver - Firms: solicitors

While best known for its transactional nous, Dentons’ trademark group provides a reassuringly comprehensive service to a host of domestic and international rights holders. On the prosecution and strategy side, it has lately been entrusted with portfolio management by prestigious players such as luxury fashion house Pringle of Scotland, leading wellington boot producer Le Chameau and sustainable clothing company Sherpa Adventure Gear. Transactional instructions have included masterminding Edinburgh Woollen Mill’s sale of the Jaeger fashion brand to Marks & Spencer; advising STV on the acquisition of content for its online STV Player platform; and supporting the Restaurant Group, owner of brands including Wagamama, Frankie & Benny’s and Chiquito. The reviews are overwhelmingly positive: “The quality, speed and cost effectiveness of Dentons’ service are impressive. There is a high level of experience among the team and they are very good at breaking down complex documents into layman’s terms”. Key figures include Ross Nicol and Alison Bryce. Nicol has a flair for the fine print of IP-rich transactions in fields from life sciences to food and drink and the arts. Bryce is tipped as “one of the top professionals in Scotland when it comes to trademark law”: “She has a wealth of experience and her knowledge is unrivalled. She provides pragmatic, commercial, well-thought-through solutions to clients. She is personable and great to deal with, and her can-do attitude gets many deals through”.

Bronze - Firms: prosecution and strategy

Bronze - Firms: enforcement and litigation

Dentons’ Australian offices serve as a springboard to a legion of IP lawyers across the globe. Brand owners do not hesitate to approach it for its portfolio management skills and global network connection. The squad of experienced IP practitioners consistently attracts and retain high-value clients in the retail, life sciences and hotel sector. With over 20 years at the coalface, partner Joy Atacador has represented Australian and global organisations in significant IP infringement, invalidity and passing-off proceedings before all levels of Australian court. She leads the team to provide international brand protection for clientele, which range from a fashion retailer to a global oil company. Peers highly commend Robyn Chatwood for her licensing literacy and extensive experience in the trademark field. She works closely alongside Atacador on the prosecution front. The practice is buoyed by support from special counsel Roanne de Menezes, who regularly manages trademark portfolios for multinationals across many different fields. The three join forces to safeguard brand owners’ rights and offer sound and pragmatic IP advice.

Bronze - Firms

A one-stop shop for regional and global brand protection, Dentons has boots on the ground in 12 African countries and an extensive worldwide office network. The South African contingent has made a significant contribution to the transformation of the country’s business landscape for nearly a decade, taking an integrated approach to litigation, counselling and transactions that secures the best results for clients. IP practice head Alan Jeftha defends rights holders with vigour, zeal and dedication. He is the ideal fit for companies faced with branding and commercial challenges, having spent over 20 years as a specialist on the South African Standing Advisory Committee on Intellectual Property. Jeftha regularly joins forces with Muhammad Patel to represent major retail, gaming and food and beverage players. “An instrumental ally”, Patel is “an informed expert who provides the best service possible”.

Silver - Firms: prosecution and strategy

Silver - Firms: enforcement and litigation

Passionate about brands, the IP practitioners at Dentons engage dynamically in all aspects of trademark practice, which shines through in the strategic creativity with which they protect rights to the hilt while also saving on costs. In this they rely on their intellect and experience, as well as on advanced technologies, which Monica Richman and director of knowledge and practice innovation Kathy Valentine have done a superb job of developing and refining for trademark purposes. Richman shines as leader of the practice and as a guardian of high-profile and valuable brands. With her understanding of business and the finer points of international trademark strategy, she creates huge value for clients, which include market leaders in the entertainment, fashion and financial services industries – all of which she knows inside-out. She undertakes extensive work for The Topps Company, serving as its global coordinating IP counsel and managing a portfolio encompassing approximately 1,400 trademark filings in over 100 jurisdictions. She also represents A&E Television Networks – a client of more than 10 years – which has over 2,500 trademark records; and, from fashion, Tapestry (of Coach and Kate Spade fame), for which she has developed a strategic global roadmap for filings. Alongside Richman, Robert Wasnofski is also celebrated: “Bob sorts through complex IP issues very effectively before giving pragmatic recommendations. You never have to rewrite or translate his advice for business people to understand, which is a true blessing for under-pressure in-house counsel.” He works closely alongside Richman for Topps, while taking the lead for others such as Mediacom Communications, which he has represented for over 20 years. Joining her colleagues in the WTR 1000 for the first time this year, counsel Mary Mathew is vital to the smooth running of the practice. She has an appealing can-do attitude and rare insight in the fashion and entertainment spheres.

Recommended - Firms

(New York NY)

Silver - Firms

Though it faced a significant personnel loss when David Masson left the profession last year, Dentons’ French trademark team has not taken long to recover, thanks to its ever-present dynamism and enviable position within the world’s largest law firm. In March 2021, Loic Lemercier was brought on board following a stint at Clifford Chance and now heads the Paris IP and IT group. With more than a decade’s experience on both sides of the contentious/non-contentious divide, he recently went out to bat for five different Amazon companies in court proceedings against Dutch watch manufacturer Cluse, which sought €2 million in damages. “Loic is very responsive and keeps his communications short,” report clients. “He takes a very practical, modern and friendly approach, and achieves quick and satisfying results. Also, he has good business sense and keeps an eye on costs.” Alongside him, and practising across France, Europe and the Middle East, is Isabelle Leroux; she has lately been providing comprehensive advice to the Coca-Cola Company, including on a seven-year international dispute relating to one of its Christmas advertising campaigns. “Isabelle has excellent legal knowledge, a pragmatic approach and impressive strategic thinking. She makes the right decisions and reacts promptly to correspondence.”

Silver - Firms: prosecution and strategy

Silver - Firms: enforcement and litigation

Dentons has “a standout reputation for quality and client service” both in Poland and worldwide. Its international reach continues to expand year on year too, with a current office count of 200 across 79 countries. Locally, its enforcement practice is on an upwards trajectory; but its prodigious prosecution capabilities are what really make the headlines – the group now manages the highest number of EU trademark portfolios in the country. As an example, Marek Trojnarski tends to all European trademarks of leading US trading card company TOPPS. “Marek demonstrates a tremendous understanding of clients’ assets, asks all the right questions and provides top-notch counsel which brings about successful outcomes.” “Trustworthy professional” Aleksandra Politańska-Kunicka “is extremely meticulous, pays close attention to the details and formulates winning strategies. She readily takes on challenges and always comes well prepared”. For several years she has been supporting Nike with customs seizures across Poland and the wider CEE.

Bronze - Firms

Reflecting its status as the planet’s largest law firm, Dentons has a thriving IP practice stationed in Ukraine. Myriad multinationals – especially in the pharmaceutical sector – flock to its doors for all their trademark needs, from sage brand strategy to staunch representation in litigation and the smooth brokering of licensing agreement, with the latter a particular strength. Noteworthy among its team is counsel Oksana Horban, who is equally comfortable at designing filing programmes as she is assisting some of the world’s biggest companies before the Ukrainian Intellectual Property Institute (Ukrpatent).

Bronze - Firms

Joined-up, big-picture thinking is the order of the day at Dentons Muñoz. The Guatemala IP team capitalises on support both from other departments and from the wider Dentons network to provide guidance that comes interwoven with corporate, technology and tax law threads. The firm’s cutting-edge IP management software, Dentons Direct, is another major draw for clients big and small. The firm has lately been carving a niche in the film and entertainment sector, a stronghold of Gabriela Gándara. Having chalked up a decade at the IP coalface, she is tipped as “among the next generation of the greatest IP lawyers” by her peers.

Silver - Firms

With a broad footprint throughout Central America, global heavyweight Dentons Muñoz is a prime pick for brand owners with broad geographical horizons. Its IP professionals work in sync with their colleagues in other departments to cover all bases on every brief. Its adroit management of large portfolios and futureproofed global branding strategies – backed up by the firm’s state-of-the-art proprietary software, Dentons Direct – has captured the attentions of an illustrious clientele, especially in the retail and food and beverage sectors.

Silver - Firms

The world’s largest legal practice – and a potent player on the global IP scene – Dentons has a talented IP squad stationed in Kazakhstan. Effortlessly handling everything from trademark registration to disputes, it draws on support from the firm’s wider corporate offering to assist in areas such as antitrust and data protection as and when required. The Almaty team’s encyclopaedic regional knowledge ensures it can tend to the needs of clients not only in Kazakhstan, but also across the Commonwealth of Independent States and in Georgia, Ukraine and Turkmenistan. The first name on the fight card is senior associate and trademarks all-rounder Aliya Seitova, who is as comfortable filing trademarks as she is acting on infringement and anti-counterfeiting matters. Data protection and advertising law are further strings to her bow.

Bronze - Firms

Global heavyweight Dentons has an impressive international presence in 77 countries and with over 600 dedicated lawyers on deck worldwide, its IP offering can scarcely be rivalled in size. In the Netherlands, the side relishes the cut and thrust of multi-jurisdictional litigation and distinguishes itself from competitors with its highly competent prosecution and portfolio management capabilities. Seasoned trademark agent Alexander Van Laaren has impressive insights into administrative proceedings at the Benelux Office for Intellectual Property and the EUIPO. He frequently collaborates with superb advocate Alexander Odle; as one example, they are assisting Simple.nl – a Dutch telecoms operator recently bought by T-Mobile – with all of its prosecution and litigation mandates. “They provide an excellent service and are valued for their expertise, determination and keen eye for detail.”

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