Dentons

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Gold - Firms

Dentons’ Paris team is distinguished by its international outlook: around 50% of its instructions come from abroad and its nine IP professionals regularly enlist support from their hundreds of colleagues around the globe. While litigation is the main focus, the outfit is also no stranger to building trademark strategies and has this year been busy doing so across the continent on behalf of Polaroid. Taking the helm on this project is division lead David Masson, a “highly qualified and experienced attorney who works with passion and enthusiasm”. Adroitly executing both contentious and transactional tasks, Masson is active in sectors including technology, luxury goods and telecommunications. By his side is Isabelle Leroux, who lately knocked out a win for Peugeot Motorcycles in a major trademark litigation. Until recently, she was resident in Dubai and she continues to work with several UAE-based businesses. “Isabelle is not only a very good and very knowledgeable trademark lawyer, but is also extremely responsive and reliable; she says what she does and she does what she says.”

Bronze - Firms

Global law firm Dentons makes its debut in the WTR 1000 South Africa rankings for 2021; the local crew has been building momentum thanks to its integrated IP and commercial capabilities, nuanced grasp of diverse businesses and cultures, and flexible service. Its practitioners work hand in glove with their colleagues in the firm’s African and international offices, giving clients instant access to an extensive resource pool. Bringing 37 years of IP, technology and corporate experience to the table, Alan Jeftha makes for a supremely reliable guide in contentious and transactional scenarios. He has an outstanding lead IP associate in rising star Muhammad Patel: “A pleasure to deal with, Muhammad turns work around swiftly and gives considered business advice which takes clients’ commercial needs into account. He is a diligent practitioner who keeps you updated on matters and who adds great value in ensuring your rights are protected.”

Bronze - Firms: prosecution and strategy

Bronze - Firms: enforcement and litigation

Part of a wide-reaching global network, Dentons Australia offers comprehensive trademark services with particular expertise in the life sciences, retail, hotel and leisure industries. Joy Atacador leads the IP and technology side. “Her commitment and follow-up is second to none, and her creativity when it comes to brand protection matters is refreshing.” “Joy and her team take the time to understand each business and to explore and expand upon what the client is looking for. She has an ability to keep things simple and doesn’t overcomplicate anything.” Fellow IP lawyer Robyn Chatwood has “excellent technical knowledge and sound commercial acumen. On top of this, she genuinely cares about her clients and is more than happy to go the extra mile.” Over three decades of IP experience goes into Scott Sloan’s work, which focuses on enforcement and litigation. Special counsel Roanne de Menezes manages portfolios across a range of sectors, as well as handling local and overseas contentious matters.

Silver - Firms: prosecution and strategy

Silver - Firms: enforcement and litigation

Dentons has undergone a period of significant growth, with new offices and various mergers worldwide further extending its enviable geographical reach and increasing the number of countries in which it operates to 78. It has made impressive efforts to bolster its prosecution and enforcement offering in Poland and currently maintains one of the largest portfolios of EU marks in the country. Its resident stars are Aleksandra Politańska-Kunicka and Marek Trojnarski. “Politańska-Kunicka pays real attention the nuances of a case and analyses each problem before creating a meticulous strategy. She is a very diligent and dedicated specialist who delivers even when under pressure.” Operating in a similar vein, Trojnarski is always sensitive to the business needs of clients and plays an active role on almost every brief that comes across the desks of the trademark team.

Silver - Firms: prosecution and strategy

Silver - Firms: enforcement and litigation

The IP experts at Dentons leverage superior knowledge of fundamental trademark law and an intuitive business sense to give a fulsome service through all phases of the brand lifecycle. Monica Richman helps to make the global outfit a compelling destination for prominent companies for which distinctive brand identities are of pivotal importance. She has leadership skills in abundance and a keen strategic eye, through which she can identify unique and creative opportunities to shore up protection while reducing costs. Linking up with the firm’s director of knowledge and practice innovation, she has created a customised technology platform which facilitates the efficient despatch of high volumes of prosecution and enforcement mandates; there’s never a moment when she’s not thinking of ways to make clients’ lives easier. To give a small sampling of her work, she serves as lead outside trademark attorney for A&E Television Networks, a long-term patron for which she handles over 2,500 trademark records in 100-plus countries; and as trademark and copyright counsel to Creative Artists Agency, one of the world’s top talent agencies, for which she recently executed a strategic filing programme to enable its expansion in China. Robert Wasnofski is another experienced lead partner in the New York office who is trusted implicitly by A-list companies. “Bob is very conscious of clients’ needs and makes sure they don’t spend money unnecessarily. He resolves things in sensible fashion without running up big bills.” He represents Mediacom on all trademark matters.

Bronze - Firms: solicitors

Dentons’ London base is regularly tasked with cross-border litigation and transactions, as well as the management of global trademark portfolios – all of which is effortlessly undertaken by a vast legion of 850 IP lawyers across five continents worldwide. This year alone it has handled pan-European prosecution for Nairn’s Oatcakes; managed the UK and EU trademark portfolio of Virtual IP Assets (including the well-known 888 family of marks); and sewn up licensing and M&A-related mandates for Virgin and Warner Music respectively. Anna Copeman heads the UK soft IP team and specialises in licensing. A vital ally to private equity companies investing in or selling on high-value IP portfolios, she is “practical and commercial, while fully steeped in the technical side”. Her right-hand woman is senior trademark attorney Anna Brown, a capable portfolio manager and worthy representative in complex EU opposition proceedings.

Recommended - Firms

When it comes to brands practice, Dentons has a unique footprint, as the only firm in the *WTR 1000* with a presence in Latin, Central and North America; Western and Central and Eastern Europe; multiple African jurisdictions; and Asia. This gives it a crucial advantage in representing multinational companies with ambitions of extending their business interests beyond core markets and into new ones. It is highly ranked in many jurisdictions, which attests to both its quality and reach. In New York, for example, it ascends to the silver tier for prosecution and strategy in what is one of the world’s most competitive legal trademark markets; gold-tier Monica Richman is the star of the show there and a truly dynamic partner to elite fashion, financial services, consumer products and entertainment brands. In other ranking news, the firm is identified among the leading service providers in Kazakhstan, a market covered in the guide for the first time this year.

Bronze - Firms

Dentons Muñoz has the complete toolkit to secure cast-iron trademark protection for rights holders across Central and Latin America, and is a preferred choice for foreign law firms, international brand owners and domestic companies with ambitions of expansion. Silky-smooth communication both between its various regional offices and with clients translates into cogent, coherent advice and a seamless service. With Gabriela Gandara at the helm, the local IP team has lately been taking on new recruits, giving it extra bite on the contentious side; also worth noting is the superb quality of its prosecution offering. Gandara’s stint as a former legal adviser to Guatemala’s IP registry gives her an insider’s advantage in prosecution. The dynamic and respected professional is a magnet for clients from across the Americas.

Silver - Firms

Dentons Muñoz has a unique selling point as the only regional Central American firm with the heft of a truly global firm behind it; for marquee international companies, its trademarks offering is thus a compelling one. Like the wider firm, the team in Costa Rica focuses on finding commercially optimal solutions to branding problems –something it does with striking efficacy in the food and beverage and retail industries. Monserrat Guitart provides assured leadership to the regional IP and technology department from her base in San José. An accomplished IT expert with a facility for IP strategy and enforcement, “she is an excellent out-of-the-box thinker with international experience”. Her technological acumen also comes in handy when advising nascent companies on how best to capture competitive market positions. She has an enthusiastic following of A-list companies, but is also highly involved in the regional start-up scene.

Silver - Firms: solicitors

Dentons’ nine-strong dedicated IP group is one of the largest in the country and wins warmest acclaim for its transactional nous, although it also brings the heat in litigation. Alison Bryce leads the line, having moved in the IP and IT world for the last two decades; recent achievements include advising Japanese bank MUFG on a major sponsorship deal with the V&A Museum. Standing shoulder to shoulder with her is fellow transactions ace Ross Nicol, “a safe pair of hands and a very effective sounding board”: “He combines excellent technical knowledge and diligence with a pragmatic, commercial, real-world view.”

Bronze - Firms

With four German bases seamlessly integrated in an extensive office network across Europe and beyond, Dentons has all bases covered for brand owners; unusually for a full-service firm, a thriving Frankfurt-based prosecution practice is a distinguishing feature of its offering. Novartis, Michael Kors, Amazon and Polaroid are just a handful of the glittering household names which have recently benefited from its staunch representation in contentious scenarios; all enjoyed a masterclass from IP head Constantin Rehaag, “one of the best IP litigators in town”. “A gruesome opponent and excellent lawyer with an incredible wealth of knowledge, he is unpretentious and will sink his teeth into the details of each case. He takes a holistic approach and can easily comprehend complex issues and create tailor-made solutions. On top of that, Constantin is a great character and very easy to work with – always straightforward, precise, sharp and very competent.” At the helm on the non-contentious side is Stefan Dittmer, a licensing and technology specialist who this year has drafted scores of agreements for Daimler regarding the integration of digital services into its vehicles.

Silver - Firms

For more than a decade, international juggernaut Dentons has had a fully specced IP group stationed in Kazakhstan. Trademark prosecution, litigation and monetisation are all effortlessly dispatched by the team, which has two Kazakhstani patent attorneys and one Eurasian patent attorney on deck. It registers trademarks across the entire Commonwealth of Independent States region, and its contentious team regularly goes out to bat for clients both at the patent and trademark office and in local courts. At the heart of the practice are Aliya Seitova and Nataliya Shapovalova – the former a trademark filing whizz who gives “high-quality, thorough, and timely” advice; the latter an “expert problem solver” with a skillset encompassing IP litigation, licensing and franchising. Together the pair have recently been providing valuable strategic advice to an international food and beverage company.

Bronze - Firms

Global titan Dentons has had its flag firmly planted on the Ukrainian trademark landscape for 25 years. The comprehensive menu of services on offer from the Kyiv office resonates with a diverse client base, as reflected in its equally varied output: recent projects have included advising a top international food and beverage company on infringement issues and devising trademark strategy for a global leader in the high-technology space. Taking charge is Oksana Horban, who has proven herself an adroit performer across the contentious/non-contentious divide over more than a decade with the firm.

Silver - Firms: enforcement and litigation

Russia is one of many jurisdictions worldwide in which Dentons maintains a significant IP presence. Its reliable and multifaceted Moscow contingent prosecutes and enforces trademarks for A-list brands across sectors as diverse as oil and gas, food and beverages, and pharmaceuticals. At the vanguard is Denis Voevodin, who has racked up the wins over more than three decades of litigating trademark and copyright disputes; he also brings the heat on anti-counterfeiting briefs. Allied to the firm’s vibrant contentious practice is an impressive transactional division spearheaded by Irina Stepanova, whose “amazing communication abilities shine through even in the toughest deals”.

Bronze - Firms

Newly featured in the Dutch rankings this year is global heavyweight Dentons. Its Amsterdam office has been ramping up its capacity with some judicious lateral hires, bringing the team headcount to 14. One of its most recent signings is former Nineyards practitioner Alexander Odle, who puts cross-border contentious matters to bed with finesse. Unlike many local players, Dentons also has its own in-house prosecution division, which is overseen by Alexander Van Laaren. “Straightforward and proactive, Alexander has good business sense and a friendly nature, making him a pleasure to work with.”

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